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2 ways to save money on digital signage

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As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. Digital signage can help provide solutions to make it easier, but it can also be expensive. Luckily, there are a few ways to save some cash on digital signage.As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. For example, many retailers are looking for ways to enforce capacity and social distancing requirements without allocating precious employee time.

High Brightness LCD Display Digital signage can help provide solutions to both monitor customer movement and ensure social distancing.

That being said, there are a few ways you, as an end user, can save some cash on digital signage if you decide to deploy it.

Determine your hardware minimum
What I mean by hardware minimum is you need to consider carefully what type of hardware you actually need to get your message across. What is the simplest and cheapest equipment you can use?

For example, if you are just looking to showcase your latest promotions and advertisements, do you need a 4K video wall or a simple LCD display? Do you need a robust media player or a USB thumb drive to deliver content?

I’m not saying you need to purchase the cheapest equipment out there, but rather you need to determine what your requirements are and what your negotiables are. For example, your requirements might be that you need a display that can deliver three pieces of content 24/7 and your negotiables would be the overall screen resolution and size.

Be careful in the planning stage to not get requirements and negotiables mixed up, and make sure to talk carefully with your vendor about hidden costs such as repairs and warranties.

Take advantage of apps
When it comes to digital signage software, it is easier than ever to integrate complex features, such as social media feeds, analytics, content triggers and other features, thanks to many digital signage apps out there. And the best part is, most of these apps are pretty inexpensive.

For example, many apps will feature digital signage content templates, which will help you easily craft content that looks good on any screen.

Some companies also offer free apps or trial versions that you can use. That way you can see if the app is right for you before you make a purchase.

The final word
When it comes to saving money, there are many more tips I could give, such as comparing hardware offerings, purchasing upgrade plans to save money down the road, and other options. However, most of these tips boil down to one key principle: Do your research.

When you clearly research what your needs are and what the market can provide, you will have a leg up and won’t outrun your budget as easily. Your goal, after all, should be to communicate your message clearly with digital signage, not add every bell and whistle.

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Digital signage: a valuable asset during COVID-19 & beyond

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As the COVID-19 pandemic spread across the U.S., businesses large and small jumped into action to address everything from health precautions to changing hours to new services and product offerings. Many also took full advantage of one particular asset: Digital signage. The pandemic, perhaps more than any other business disruption, clearly highlights the benefits of digital signage solutions, and businesses seeking to remain competitive will continue to lean into this technology as we settle into a new normal.

During the pandemic, as consumers experience radical shifts in their shopping habits, in-store, high brightness lcd digital signage is proving its value, mostly in supermarkets. for example, uses high brightness lcd display to remind customers to remain two shopping cart lengths apart to reinforce social distancing, while other stores have adopted the practice of regularly updating the availability of items in high demand (“Toilet paper in stock, Aisle 10!”). Likewise, restaurants have seamlessly shifted from featuring their regular menu offerings to highlighting limited selections, special items, or even grocery options via digital menu boards.

LCD Digital signage makes sense outside the store too. At the drive-thru, flexible lcd digital signage ensures that menus are always up to date so no customer has to hear that their selection is not available. LCD Digital signs facing the sidewalk or parking lot make it easy for stores to announce changing hours, special offerings, or temporary closures without customers having to step outside their cars. Many retailers also use their outside-facing, brightly lit, easy-to-read, and regularly updated digital signs to announce curbside pick-up, grab and go meals, and store re-openings.

Activating digital signage in these ways isn’t just practical. It makes a meaningful difference in the customer experience. As strategy firm the pandemic has changed the very definition of customer care: “Suddenly, examinations of customer journeys and satisfaction metrics to inform what customers want have given way to an acute urgency to address what they need.”

As their research notes, especially in trying times, a customer’s experience with a brand can have a long-term effect on trust and loyalty. In an uncertain and competitive time, businesses should harness every advantage to improve the customer experience.

In an environment of constant change, customers seek accurate, updated, and timely information; and digital signage offers ultimate visibility and flexibility. With cloud-based CMS systems programmable from anywhere – and with minimal human resources required – today’s lcd digital signage is a highly adaptable and powerful means to engage consumers. It’s not just customers who are better served by digital signage capabilities during the pandemic. The shift benefits employers and their staff as well. From digital training to on-boarding essential new hires and break room televisions featuring important hygiene and new store practices, businesses are relying on digital signage to improve the employee experience and enhance timely communications in this challenging time.

Digital signage has proven to be a valuable asset for businesses forced to react quickly to the recent pandemic, and it has clear advantages for enhancing customer and employee experiences, even in a post-COVID world. Digital signage more easily conveys information to customers interested in details like product sourcing, ingredients, and functionality. Someday soon, we hope timely messages about high-demand products will evolve from the availability of disinfectant wipes to summer specials on ice cream. For addressing today’s unique needs and planning for the future, now is a good time for businesses to maximize the potential of their existing digital signage assets or introduce them for the first time.

Click here to learn more about digital signage.

Speed, quality and health: smoothie truck combines robotics with high brightness lcd screen

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What do you get when you combine three of the top trends in today’s commercial foodservice industry — online ordering, health focused menus and food trucks?

Head to Los Angeles and you can order an all-natural smoothie from a fully automated mixer without having to speak to anyone. a smoothie kitchen on wheels operated， offers tasty cold treats prepared and served automatically with state-of-the-art robotics. The self-service “smoothies on wheels” has been serving time-pressed, health conscious since November.

Customers simply approach one of the two ordering high brightness lcd screen kiosks on the side of the truck, browse the menu, order their selection on the touchscreen and watch as robotic systems create their blends from scratch. Within 60 seconds, blends are dispensed at the pick-up area.

 

Customers can even place their order on their smartphone in advance. Once they are within a 300-foot radius of the truck, the robotic systems can create their order to ensure the blend is freshly prepared by the time they arrive.

Ultra high brightness display will make the content look better and make your customers stop and look. Ultra high bright monitors make a huge difference to how your content is viewed whether it is indoor or out.

A fully automated process
“The automation begins when the order is initiated,” “Humans fill up the hoppers with ingredients at the beginning of the day (strawberries, organic coconut water, chia seeds, etc.), but every aspect of the smoothie assembly is automated from dispensing ingredients to blending.”

Hundreds of sensors high brightness lcd monitor the assembly process to ensure there is no spillage, cross-contamination or inconsistencies. This enables to serve customers with dietary restrictions, allergies or specific product preferences. The kitchen is NSF 169 certified, the equivalent to best in class sanitation.

While the self-order high brightness lcd screen kiosks do not suggest additions to customer orders, the menu presents a large variety of options that allow multiple ingredient combinations.

The lcd monitor kiosks communicate directly to the blenders; there is no kitchen display screen since there are no humans involved in preparing the orders. Orders are normally prepared in 20 to 30 seconds, and delivered in under a minute. Once the order is completed and dispensed in the cup, a robotic arm beneath the dispenser extends the cup to the customer.

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“The customer can then choose if they’d like to apply one of our compostable lids or compostable straw,”

Customers can pay at the kiosks with credit cards, debit cards, Apple Pay, Android Pay and Google Pay. They can also pay the attendants, known as “guides,” with cash.

While the production process is fully automated, guides are on hand to help customers if needed. There are usually one or two guides working on the truck at a time.

Environmentally sustainable
The robotic kitchen runs on batteries instead of a diesel generator. Where smoothie restaurants typically use gallons of water to clean each blender, automated self-cleaning blender and robotic systems use 28 times less water because it only needs to clean the blade and because it’s blended in the customer’s compostable cup. From cups to straws, all of Ono’s consumables are compostable.
Everything is vertically integrated — from the software that powers the ordering kiosks to the automation that powers the food production to food we produce with our culinary team, most companies outsource, but we believe being vertically integrated is the best way to build a company that customers love, and this has been backed up with customer reviews.”

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“Combining our backgrounds in tech, automation and culinary fine dining, we knew we could fill this void to give more people access to healthy, high-quality food, fast food options usually fall into two buckets: fast, healthy and unaffordable — or fast, unhealthy and affordable — and nothing in between.”