Elevating the Dining Experience with Indoor Digital LCD Menu Boards

In the ever-evolving landscape of the food and beverage industry, staying ahead of the competition requires innovative approaches to engage customers and enhance their dining experience. One such approach that is transforming the way restaurants communicate with patrons is the use of indoor digital LCD menu boards. These dynamic and interactive displays offer a modern and visually appealing way to showcase menu items, promotions, and branding, creating a memorable and immersive experience for diners.

Indoor digital LCD menu boards provide restaurants with a versatile platform to showcase their offerings in a visually striking and engaging manner. With vibrant colors, high resolution, and dynamic content capabilities, these displays capture the attention of customers and entice them to explore the menu further. From mouth-watering food images and videos to real-time updates on specials and promotions, digital menu boards offer a dynamic and flexible way to communicate with diners.

One of the key advantages of indoor digital LCD menu boards is their ability to enhance the overall dining experience for customers. By providing a visually appealing and interactive menu presentation, restaurants can create a modern and sophisticated ambiance that aligns with their brand identity. Customers are more likely to be drawn to visually engaging menus, leading to increased sales and customer satisfaction.

Moreover, indoor digital LCD menu boards offer restaurants the flexibility to update menu items, prices, and promotions in real-time, eliminating the need for printed menus and reducing waste. This not only saves costs but also allows restaurants to respond quickly to changing market trends, seasonal offerings, and customer preferences. With remote management capabilities, restaurant owners can easily customize and schedule content across multiple locations, ensuring consistency in branding and messaging.

Additionally, indoor digital LCD menu boards can serve as a tool for upselling and cross-promotion, guiding customers towards featured items, specials, or combo deals. By strategically showcasing high-margin items or promoting limited-time offers, restaurants can drive sales and increase revenue. The dynamic nature of digital menu boards allows for creative and targeted marketing strategies that resonate with customers and encourage them to make informed purchasing decisions.

In conclusion, indoor digital LCD menu boards represent a powerful tool for restaurants looking to elevate their dining experience, streamline operations, and drive sales. By leveraging the visual impact, flexibility, and interactivity of digital displays, restaurants can create a memorable and engaging experience for customers while maximizing their marketing efforts. Embrace the future of menu presentation with indoor digital LCD menu boards and unlock new possibilities for enhancing customer engagement and driving business growth.


Transforming Marketing Strategies with Window Advertising LCD Displays

In the fast-paced world of marketing and advertising, staying ahead of the competition requires innovative and eye-catching strategies. One such strategy that is revolutionizing the way businesses engage with their audience is the use of window advertising LCD displays. These dynamic and interactive digital screens have the power to captivate passersby, drive foot traffic, and elevate brand visibility in a crowded marketplace.


Window advertising LCD displays offer a unique opportunity for businesses to showcase their products, promotions, and brand messaging in a visually striking and engaging manner. By leveraging the vibrant colors, high resolution, and dynamic capabilities of these displays, companies can create immersive and memorable experiences that resonate with their target audience.



One of the key advantages of window advertising LCD displays is their ability to attract attention and generate curiosity. With the flexibility to display dynamic content such as videos, animations, and interactive elements, businesses can create compelling narratives that draw in viewers and encourage them to learn more about the brand. Whether it’s a captivating product demonstration, a special promotion, or a brand story told through visuals, window advertising LCD displays have the power to make a lasting impression.

Moreover, window advertising LCD displays offer versatility and adaptability, allowing businesses to tailor their messaging based on the time of day, season, or specific marketing campaigns. Whether it’s promoting seasonal sales, showcasing new product launches, or sharing real-time updates and information, these displays provide a dynamic platform to engage with customers and drive conversions.



In addition to their marketing benefits, window advertising LCD displays also contribute to enhancing the overall aesthetic appeal of storefronts and retail spaces. By seamlessly integrating digital technology with physical architecture, businesses can create a modern and innovative brand image that sets them apart from competitors. The sleek and contemporary design of these displays adds a touch of sophistication and tech-savvy flair to any storefront, attracting tech-savvy consumers and creating a memorable brand experience.

In conclusion, window advertising LCD displays represent a powerful tool for businesses looking to elevate their marketing strategies and stand out in a competitive landscape. By combining the visual impact of digital content with the physical presence of storefronts, businesses can create engaging and immersive experiences that resonate with customers and drive results. Embrace the future of advertising with window advertising LCD displays and unlock new possibilities for connecting with your audience in innovative and impactful ways.



Enhancing Outdoor Experiences with LCD Display Screens

In today’s digital age, outdoor LCD display screens have become essential elements in enhancing our outdoor experiences. These screens, with their vibrant colors and high resolution, have revolutionized the way we interact with the environment around us. From advertising to information dissemination, outdoor LCD display screens play a crucial role in engaging and informing the public.

One of the key advantages of outdoor LCD display screens is their visibility in various lighting conditions. Whether it’s under the bright sun or in the darkness of night, these screens ensure that the content remains clear and easily readable. This makes them ideal for outdoor advertising, where companies can showcase their products and services to a wide audience effectively.




Moreover, outdoor LCD display screens are versatile in their applications. They can be used in various settings such as transportation hubs, sports stadiums, shopping malls, and public squares. In transportation hubs, these screens provide real-time information on arrivals and departures, helping passengers stay informed and organized. In sports stadiums, they enhance the spectator experience by displaying live action replays and scores. In shopping malls, they serve as interactive directories, guiding shoppers to their desired locations.



As technology continues to advance, outdoor LCD display screens are becoming increasingly interactive and engaging. Touchscreen capabilities allow users to interact with the content, providing a more immersive experience. Augmented reality features can be integrated into these screens, further blurring the lines between the digital and physical worlds.

In conclusion, outdoor LCD display screens have transformed the way we engage with outdoor spaces. Their visibility, versatility, environmental friendliness, and interactive features make them invaluable tools for advertising, information dissemination, and enhancing outdoor experiences. As technology continues to evolve, we can expect outdoor LCD displayscreens to play an even greater role in shaping our interactions with the world around us.



Online Trade Show 2020 Fengshi on Alibaba in Shenzhen China

Fengshi company took part in the international on line trade show Alibaba 2020 in Shenzhen – the #Super September for digital signage.

For today digital systems are actively used in advertising technologies and information navigation area. At the stand our company presented not only flagship products, but also a new line of products. Follow us:

Very much interest was shown to the “window facing lcd display”, slim and light design:

  • high Tni110’C opencell with typical 2500cd/m
  • 8.8mm bezel and 85.3mm depth, slim design
  • built-in industrial grade power supply unit
  • ultra quiet operation cooling fan
  • QWP technology support

The model of a double-sided window facing display, support roof hanging and floor standing 2 mounting methods. With typical brightness 2500cd/m facing outside shop and 700cd/m facing inside.

dual sided window facing lcd display

Also a digital menu board with 700cd/m brightness will be presented.

All the products we’ll present to you on 19th Sep. 2020 01:00~03:00(GMT+8).

We thank all the visitors in advance and see you in the show then.


Digital signage market 2020 top leading countries

The report titled on “Digital Signage Market” provides in-depth analysis of Product Scope, Market Overview, Market Opportunities, Market Driving Force and Market Risks. Digital Signage Market competitive landscapes provides details by Vendors, Including Company Overview, Company Total Revenue (Financials), Market Potential, Presence, Digital Signage Industry Sales and Revenue Generated, Market Share, Price, Production Sites And Facilities, SWOT Analysis, Product Launch. For the period 2015-2020, this study provides the Digital Signage market sales, Revenue and Market Share for each player covered in this report (Samsung Electronics, LG Electronics, Philips, Toshiba, Daktronics, Sony, Panasonic, NEC Display, Sharp, Planar Systems, Mitsubishi, Innolux, Advantech, Viewsonic, Cisco Systems Inc, Marvel).
Some of the Major Highlights of TOC covers: Development Trend of Analysis of Digital Signage Market, Global Digital Signage Market Trend Analysis, Global Digital Signage Market Size (Volume and Value) Forecast 2019-2025, Marketing Channel, Direct Marketing, Indirect Marketing, Digital Signage Customers, Market Dynamics, Market Trends, Opportunities, Market Drivers, Challenges, Influence Factors, Methodology/Research Approach, Research Programs/Design, Market Size Estimation, Digital Signage Market Breakdown and Data Triangulation, Data Source.

Scope of Digital Signage Market: Digital signage is a sub segment of signage. Digital displays use technologies such as LCD and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.Digital signage is a specialized form of video broadcast aimed at a very narrow niche audience in which video or multimedia content is displayed for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as a commercial-grade LCD or plasma display, which is the products discussed in this report.Digital signage have broad end-use applications, it is widely used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. It is also commonly used in corporate, employee-facing environments. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. The system can employ multiple screens if an extra-large display is required. The increasing demand for digital signage in public and commercial sectors, advancements in technology offerings and rising infrastructure are the key driving factors for the digital signage market.The global Digital Signage market is valued at xx million US$ in 2017 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2018-2025.

On the basis of product type, this report displays the shipments, revenue (Million USD), price, and market share and growth rate of each type.

1.LCD Display
2. Others

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, shipments, revenue (Million USD), price, and market share and growth rate for each application.

2. Healthcare
3. Hospitality
4. Transportation

Digital Signage Market: Regional analysis includes:

Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)
Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
North America (the United States, Mexico, and Canada.)
South America (Brazil etc.)
The Middle East and Africa (GCC Countries and Egypt.)
Important Digital Signage Market Data Available In This Report:

Emerging Opportunities, Competitive Landscape, Revenue Shareof Main Manufacturers.
Strategic Recommendations, Forecast Growth Areas of the Digital Signage Market.
Company Profiles, Product Analysis, Marketing Strategies, Emerging Market Segments and Comprehensive Analysis of Digital Signage Market.
Challengesfor the New Entrants, Trends Market Drivers.
This Report Discusses the Digital Signage Market Summary; Market ScopeGives A Brief Outline of the Digital Signage Market.
Market ShareYear-Over-Year Growth of Key Players in Promising Regions.
Key Performing Regions (APAC, EMEA, Americas) Along With Their Major Countries Are Detailed In This Digital Signage Market Report.

Digital signage kiosks remain very popular

Museums need to ensure that they convey information to their audience as accurately and efficiently as possible. The information also needs to be communicated in a way that both educates and develops the audiences interest.

Fengshilcd high brightness lcd kiosks and interactive touchscreen solutions have been used in many museums including the Science Museum, the National Army Museum, the Victoria & Albert Museum, the Natural History Museum and many more.

Ensuring the visitors experience is enhanced as much as possible is still an ongoing process. It has become apparent through Acante’s experience that interactive museum kiosks have helped museums to provide a more enjoyable learning experience which in turn has helped to provide the museum with better Value for Money for their visitors

Over the years, Fengshi digital signage has discovered that the most informative way of delivering information is through touchscreens and touch screen kiosk technology. This hands-on interactive format can be utilised to deliver a multitude of useful, educational, informative and usable information through a single interactive information touch screen kiosk solution.

LCD Display Kiosk technology allows museums to communicate with visitors via multiple applications whilst combining audio and video playback through interactive kiosk terminals, delivering key information in an exciting and informative way that is accessible to children and adults alike.

Interactive touch screen kiosks within museums offer a way of improving the visitors experience by delivering greater interactive information about a particular exhibit or exhibition. The kiosks could, for example, show textual information about a specific subject, as well as looped videos and changing images to further enhance the visitors understanding of the exhibit.

Videos can be very helpful in illustrating points of interest and images can help relay real life experiences to the audience.

In each case differing touchscreen solutions and touch screen kiosk terminals were implemented to ensure a best fit solution for the individual museum environment. Whether through the use of floor standing kiosks, wall mounted kiosks or touch screen LCDs and panel PCs.

In order to achieve maximum audience enhancement kiosk solutions need to be wheel chair friendly and usable by both children and adults alike. Fengshi’s range of interactive museum kiosks ensure DDA compliance as they are designed to be the right height and angle to allow for access by wheelchair users and children.

Interactive museum kiosk solutions have already changed the way in which museums and exhibitions deliver information to their audiences. Interactive touch screen technology is continuing to allow museums to vary the delivery content, help attract more visitors and ensure that the customer experience is continually improved.

Fengshi have a range of kiosks which have been developed over the years using feed back acquired from museums. Today our kiosk range and interactive touch screen solutions cater for every requirement no matter how bespoke.
Click here to learn more about the digital signage.

How digital signage come to your rescue in the corona virus (COVID-19) crisis?

The entire world has only one thing in their mind at the moment – COVID-19. Many countries and regions are in absolute lockdown and it is crucial for everyone to understand the crises that we are in. All businesses are shut apart from the ones that need to cater for public welfare. It is during this time that High Brightness Digital Signage can be used to inform and educate the masses about the virus and its implications.
Since we have cloud-based software like Fengshilcd Screen to manage the content on the digital screens with ease, all that needs to do is prepare the content and display it.

Here is a list of things that can be done with Digital Signage to tackle the urgent situation:

1) The government could use the signboards under their surveillance to urge people to stay home and how to take care of themselves using Digital Signage
Since we are all new to this situation, everyone needs to be properly explained several terms like ‘Social Distancing’, ‘Lockdown’, ‘Emergency’ and ‘Self-quarantine’. Digital Signage LCD Display on the streets and public places can be put to the best use to spread complete awareness about these terms. The best part is this can be done by staying at one’s home through a laptop or a PC. It’s that simple!

2) Functioning businesses could use Digital Signage to keep the working employees informed about the precautions to be taken to keep themselves safe While a lot of businesses are closed due to lockdown, there are some who still work to serve the public like manufacturing units, testing laboratories, warehouses and other health care centers. While the staff here puts every effort to take care of the needs of the general masses, their health care is important equally.

Digital Signage can be used to display the precautions to be taken while working. Safety measures can be displayed on the screens, so they are constantly reminded of the care they need to take. This again can be managed remotely with Digital Signage software!

3) Hospitals and health care centers can use Digital Signage to help the patients and visitors informed about the virus.
This part is probably the best use Digital Signage can ever be put to in the current situation. By having digital screens at the Doctor’s office, waiting area as well as the hallways showing the symptoms, precautions to take, risks, steps to take care, how the infection spreads, mortality statistics and many more, everyone can be educated.
Digital Signage at the health care centers can also be used to manage the queues and communicate with the waiting patients effectively without having the physically be present there.
All said and done, we are all a family and we need to tackle this huge problem like one. Let’s fight Coronavirus(COVID-19) by staying at home and following social distancing! Stay home, stay safe everyone!

How to increase gym membership sales using digital signage?

While everyone knows the importance to health, they often fail to realize how important it is to hit a Gym for best results. Many opt for a New Year Resolution pushing them to head the Gym benches but what after that? The gym owners often struggle to figure out how to get a consistent flow of the membership and get renewals too.

Undoubtedly health is very important but with competition and many options available to potential members, getting memberships seems like a task. With time, technology has enhanced the ways to reach masses. Digital Signage is one such tool that has potential of grabbing more eyeballs and affecting the way health is perceived.

How does a digital signage work for gyms & fitness centers
Often we perceive what we see. This sets the very role of High Brightness Digital Signage to place. Placing digital signage in gym at crucial locations with the right content can help you boost on your lead generation for potential memberships. Reception area is one of the pivotal locations wherein offers on new memberships can be widely promoted, schedule of classes can be displayed or events, marathons and new initiatives can be promoted.

Digital signage at the café premise of your gym can promote the benefits of food that are a must for a healthy living. Digital Screen will also assist in creating an environment in the gym wherein people will want to work out daily.

How Digital Signage Helps to Increase Membership Retention?
1.Show them what you’re worth with digital signage for gyms and fitness centres
Digital Signage are so versatile they can be used for numerous purposes. Any person who enters your fitness centre is a potential customer and the very fact that he/she is there is that they are already interested in having your services. The only thing now that remains is for you to convince them to choose you.
Display what is best about your Gym or fitness centre, showcase the results that one can achieve at your place and highlight the personal attention paid to each member. This will help you get more lead conversion. Step a bit further and go ahead to promote the add on services that you offer like in-house range of nutritional products, a newly introduced fitness class for people over 60, promote your referral or loyalty programs or display the achiever of the month from your centre. The possibilities are limitless with the chance of getting results gradually.

Competitions among members can be held and promoted thus pushing them to work hard with a healthy spirit.

2. Break your profit-making record by finding your target viewers
Digital Signage allow you to display the content as per your needs on the time and day as needed. With people of different age group entering your gym at different times, there is an opportunity to promote specific offers and events based on the time of their visits.
Offers like discount for dance and Zumba fitness sessions for teens, swimming or marathon for seniors, morning yoga sessions for working women, special health sessions for pregnant women can be promoted using Digital Signage to grab more signups.

Getting the right content at the right time is crucial and with Digital Signage this can be flexibly managed. Urgent updates to the current promotions can be managed and last-minute changes can be done too. The idea is that your message should hit the mark to get you the right results.

3. Digital signage for gyms and fitness centres keeps people motivated – and makes them renew their membership
While getting new signups is a part worth the effort, pulling the current flock of members again to renew their membership is a different story altogether.

Often people do reach to a point where they decide to pay for the gym membership after much thought but not everyone has the resilience to get used to the hard-hitting sessions and that too on a daily basis. This acts as one of the reasons why members don’t go to renew the membership.
There are a group of people who join gym exclusively due to some important event happening to them like wedding or a long-awaited trip to their dream destination. One cannot expect this lot to hit the gym again unless they come to realise how beneficial it is to regularly workout. Of course, one cannot be forced to head to a gym but motivated enough to try.

Every member to a gym or fitness centre should be assigned a buddy or a trainer who motivates them and acts as their friend to achieve the right kind of living and understand how important it is to regularly exercise.

The buddy or trainer can use Digital Signage to show the effects on your body if not exercised regularly, sharing success stores of loyal gym members so they can be related to, they can be used to show quick exercises that are a must everyday for healthy living or show helpful tips on what kind of food to be eaten for a healthy living.

4. Let local businesses advertise on your digital signage for gyms and fitness centers
Digital signage are a best medium to cross sell for local businesses wherein related industries can promote other services to grab more customer base mutually. There is no harm in going for some advertising revenue, is it?

Local food partners, juice centres or health experts can be partnered with and promoted at Digital Signage in your gym. While some of your members might already be in search for them, others might decide to go to the promoted centre on impulse. Either way, this will help you as well to earn some bucks. The promoted centre in return may pave way to a flock of new members to your gym too.

How Much Does a Digital Signage Cost for Gym?
While the idea of having Digital Signage is tempting, gym owners often stop at the thought of putting any investment on it. While it is being decided to input some money on it, how much would it give as a return? And there is a need of Hardware and Software both.

Removing the dilemma, Digital signage are very easy to setup and operate. Most smart TVs can be used as a digital signage wherein the software can be connected using Amazon Firestick. The hardware is a one time investment. As for the software CMS, they are cost efficient and in return their benefits are worthy.

Digital signage are gradually going to replace the large printed hoards we see. They are a smart, quick and reliable solution to promote your offerings. High brightness screen is one such Digital Signage Solution that offers an easy, ready to go and an affordable solution.

How digital signage helps retailers to stay ahead in COVID-19 outbreak?

The entire world is fighting a difficult situation this year. The sudden outbreak of COVID-19 has left everyone stressed and anxious. People are scared to go out and if they do, they need to be absolutely careful. Every business is facing crises. Exploring new ways to fulfil the current need and also assuring safety are the steps businesses should take to survive.

In this Pandemic, retail sector has faced a down hit but also has an opportunity to navigate new ways and turn this into growth. Cloud based tech solutions are imperative in such times to reach masses and market one’s offerings. Retail digital signage is one such mode that can be employed in several ways by the retail industry to communicate with masses and keep them informed about one’s services. Both demand and supply chains are worst affected and hence it becomes a responsibility to keep your customers well prepared for the situation.

5 Ways LCD Digital Signage Help Retailers in Corona Crisis
1) Keep your customers informed about the stock availability
If you are a retail service provider that offers perishable items or are providing items used on a daily bases, it is quite possible that you won’t be able to meet the uncertain surge in the demand of these items while people are planning to stock them. It is also possible that people might queue up and you need to communicate them about the availability of goods.

High Brightness LCD Digital signage can come to handy in this situation. Instantly update the status of items available and those not available so customers can prepare their list well in advance. If a certain item goes out of stock, it can be easily update on the Digital Signage. This creates less chaos and helps you manage the customer needs smoothly.

2) Display way finding so customers don’t crowd up

If you own a big retail shop or a mart, using signage to guide the customers on the stock at every section can be a great way to streamline the crowd and spend their time searching for items. A digital signage at the entry guiding on the sections and where they are placed can be a good way to lead the pack of customers.

The placing the digital signage can be such that customers can know where each a every section is easily and proceed to make purchases accordingly. The benefit of digital signage over paper prints is that they can be updated as an when needed when the stock sections are changed.

3) Inform customers on offers available on needed items so they can benefit from it

Every customer loves to benefit from offers and when it comes to necessity items, they tend to grab more eyeballs. Display the list of offers on the digital signage so customers can benefit from it. This also induces them to turn your loyal customer and visit your retail shop every time they are looking to make any purchase.

As a retail owner, one can also create offers to clear the perishable stocked up items and display them. Since the offer is store specific, it grabs more eyeballs and more people are induced to make purchases. By displaying offers in a way that they communicate the message effectively, good benefits on both the customer side and the retailer’s side can be established.

4) Display newly added items essential during the Pandemic to grab more footfalls
As a retail outlet, one can always choose to add more items to their stock to sell. This offers an opportunity to add the needed items during the pandemic like masks, sanitizers, soaps or any other item to be used on a daily basis to your outlet.

Tough times always require innovative and flexible ways to adapt to the situation and your retail outlet can well serve for the same. Putting a digital signage with the images of the needed items will get your more sales and also provide your customers with the items they have been looking for elsewhere.

5) Showcase engaging content to keep your customers calm
It goes without saying that the current situation can cause anxiety. We would often dive into thoughts that are negative, frustrating and not necessary. By high brightness lcd screen displaying content that is inspiring, entertaining and informative can help keep the nerves steady.

There are several communities in our society that are making efforts to help each other – as a retailer you can showcase the same so if people are wanting to volunteer, they can do so. High Brightness Digital signage is in a way a mode of communication that will grab eyeballs and it depends on you as a retailer how to benefit from it.

Digital menu board vs. traditional- which is best for your restaurant?

It can be a challenge to determine if tech-focused upgrades are necessary for restaurants, which is why it’s important to pinpoint key differences and benefits between digital and traditional solution.

Restaurant signage serves a greater purpose than merely listing item variety; in fact, a high brightness lcd digital menu board can also define brand identity.

Upon entering eateries or fast-food establishments, posted menu boards are typically the first to capture a customer’s attention. Because of this, it’s important for businesses to capitalize on this and truly consider how and what they want to be displayed.

On average, 8 out of 10 passerbys will enter a retail space due to persuasive signage, so in order to remain competitive your visual appeal must stand apart from the rest. With debates between whether or not digital menu boards are more influential than their non-digitized counterparts, considering the right choice for your brand can prove to be a challenge.

To gain a deeper understanding, let’s explore the key differences between traditional and digital menu boards, and whether or not making the switch is right for your brand.

Digital menu boards are a collection of monitors that are run by a central computer. Many restaurants have switched to digital menu boards for their modern and sleek appearance. Digital signage displays on screens of any size, and informs through a variety of channels like video content, animation, and text.

There are several advantages that digital menu boards give business owners over traditional menu boards-

Easier for customers to read by using bright screens and larger text
Updating the menu is simple and streamlined
Saves on printing costs
Reduces labor costs
Higher customer engagement
Provides variety, as screens can automatically change menus throughout the day
Traditional Menu Boards Traditional or static menu boards are still useful to many restaurants. Static signage has two functions- to inform and to decorate.

These menu boards are easier to install and have a lower price range than digital boards. Some restaurant owners may want to maintain a certain ambiance, so in order to remain consistent with the decor, like 50’s themed diner, for example, a digital sign may not be the best fit. Benefits of traditional menu boards include-
No digital errors
No digital operating costs
Uniqueness of design
Digital vs. Traditional Menu Boards
Digital and static menu boards are both informative; however recently, high brightness digital menu boards have created a game-changing strategy of brand recognition and customer engagement that makes it difficult for static menu boards to compete with.

Here are the key differences between both forms of signage.

1. Cost
Traditional menu boards must account for costly printing costs to create all visual materials, whereas digital boards do not. Instead of having to reprint updated menus, digitized menu changes can quickly and simply be applied to a digital sign over the computer.

Not only do digital menu boards cut down on materials costs, but it also reduces food costs and waste. Digital menu boards sync with POS, point of sale, systems, allowing employees to more accurately track inventory. This is widely beneficial when taking food expiration into account, or monitor when ingredients or menu items or running low.

With clearer insight on inventory, businesses prevent waste. This is accomplished by achieving a higher sales margin per transaction because sales opportunities are not being missed out on due to menu items running out of stock.

Digital menu boards also save money in the long term when looking at economies of scale. Economies of scale are cost reductions that happen when companies increase production. Depending on the restaurant and its seasonality, menu boards may require five to six updates or revisions annually.

2. Customer Experience
In today’s fast-paced world, customers expect quality and speed; technology makes that possible. By upgrading a menu board to a digital experience, customers are more inclined to visit. By using bright screens with clear text this allows for easier readability. Surveys show that 74 percent of customers’ top priorities is an easy to read menu.

Digital menus can also entertain consumers. While waiting in line, customers can be engaged with content on the screens, distracting from the wait time.

Digital menu boards have the ability to up-sell to customers, boosting overall sales. Upselling is when a seller influences a customer to buy more expensive items or add-ons to make a more profitable sale. Instead of an employee suggesting any up-sells, the menu board can suggest up-sells, and the customer may subconsciously up-sell themselves without any feeling of pressure from an employee.

3. Scheudling and Updating
Employers can set a digital menu board to automatically change menus at a specific time of day. The need for physically switching out lunch menus with dinner menus is eliminated.

Also, adding new menu items or changing prices can now be done remotely. Management can use smartphones, or any device with internet access to add or change information instantly. Digital menu boards can also be quickly updated to comply with new or upcoming health laws.

For example, per the Affordable Care Act, the Title IV Law states- “restaurants and similar’ retail food establishments that are part of a chain with 20 or more locations doing business under the same name’ to disclose in a clear and conspicuous manner’ a nutrition disclosure statement,’ a suggested daily calorie intake,’ and the number of calories contained in the standard menu item.’ Standard menu items do not include such things as daily specials, but they do apply to food on display’ and self-service food.'”

By using a digital menu board, inputting this information is nearly hassle-free and allows for the restaurant to stay current and compliant. This also aids in keeping consumers informed on calorie intake, promoting a health-conscious mindset.

4. Management
As a restaurant chain grows larger, it can be more difficult to maintain consistency in appearance and operational practices across multiple locations. With traditional menu boards, there is no guarantee that all locations’ menus are uniform in appearance.

Digital menu boards take away the uncertainty through the ability to collectively update all menus at once. This eliminates menu discrepancies and creates a fluid branding image and marketing strategy. Centralized control can also eliminate errors and inefficiencies. Employers can monitor screens and control content and messaging from almost anywhere, as long as there’s an internet connection.

5. Enviromental Impact
An estimated 18 million acres of forest are eliminated due to deforestation, of which is contributed to 40% of paper products. This includes catalog and glossy paper, materials often used for menus, and posted menu signage.

Digital boards cut the need for printing new messages and can be easily changed and updated. Digital menu signage eliminates the need for paper menus, which lessens a company’s environmental footprint and increases profits by getting rid of printing costs. It’s important to note that digital menu boards’ use of electricity also have environmental impacts, but it is much smaller in comparison.

LCD technology makes digital menus a more viable option that is also eco-friendly because it requires low energy consumption in comparison to other lighting sources. By requiring less power, LCD technology reduces greenhouse emissions from power plants.

6. Hours of Operation
Unlike static menu boards, digital menu boards can continue to advertise its products after store hours. By having a brightly lit screen this takes the restaurant outside and can share its brand to future customers walking past the restaurant. Employers can set an evening schedule through digital signage software to tailor messages for after hours.

7. Visuals
Digital signage catches the attention of customers and can influence their purchasing decisions by creating an intimate one-on-one interaction. Digital menu boards can also focus on deals or promotions that increase overall sales. With access to video content or automated GIFS, this adds an element of motion to a menu board and can capture a customer’s attention faster. However digital boards can deter customers by too much activity. Crowded boards with too much information or text can actually make it difficult for customers to pay attention to the main message, so it’s important to ensure all content is displayed in a strategic and thoughtful manner.

8. ROI
To compete with continuously changing markets, restaurants have to be as innovative as ever. A digital menu board will practically pay for itself and increase a business’s return on investment. ROI is the ratio between net profits and the cost of investment. By increasing sales margins and maximizing seasonal opportunities, promoting upsell purchases through the digital experience, improving the impact of a brand, and eliminating static menu printing costs this positively affects a company’s ROI.

9. Target Audiences
After seeing a static menu board several times, customers can begin to disengage with content. Digital boards not only show frequently updated content but also employers can easily tailor promotions to their target audience. For example, a restaurant near a high school may have school lunch promotions for students, and this content can be displayed during the time students are out for lunch.

10. Foot Traffic
By using interactive screens it not only increases engagement but also increases efficiency. For example, it’s a worker’s lunch break and he/she is in a hurry. By utilizing a touch screen menu, customers can quickly make selections without any human interaction, and make it back to work on time. This can also turn tables faster and allow for more customers to come in and eat.

11. Community
Gaining the loyalty of local customers can help many restaurants survive amongst the competition. Using digital menu boards, restaurants can show its appreciation by giving back and sharing community news on its screens. For example, it could display local news such as upcoming events, or promote local businesses in the area.

So, What Should You Ultimately Invest In?
Both traditional and digital menu boards have their roles in restaurants. Typically, many restaurants can utilize both in a single business, like using a digital menu board for dine-in customers, while also incorporating static menus for customers who want to take a menu to-go for future pickup orders.

Businesses should invest in digital menu boards because it can increase business efficiency, provide better service to customers, and boosts a company’s bottom line. However, it’s not enough to simply purchase the digital software, mount the displays, and watch the profits unfold. In order to maximize digital menu board benefits, it’s important for a business owner to understand the technology and by having a better understanding of it, use it to his/her advantage.