2 ways to save money on digital signage

As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. Digital signage can help provide solutions to make it easier, but it can also be expensive. Luckily, there are a few ways to save some cash on digital signage.As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. For example, many retailers are looking for ways to enforce capacity and social distancing requirements without allocating precious employee time.

High Brightness LCD Display Digital signage can help provide solutions to both monitor customer movement and ensure social distancing.

That being said, there are a few ways you, as an end user, can save some cash on digital signage if you decide to deploy it.

Determine your hardware minimum
What I mean by hardware minimum is you need to consider carefully what type of hardware you actually need to get your message across. What is the simplest and cheapest equipment you can use?

For example, if you are just looking to showcase your latest promotions and advertisements, do you need a 4K video wall or a simple LCD display? Do you need a robust media player or a USB thumb drive to deliver content?

I’m not saying you need to purchase the cheapest equipment out there, but rather you need to determine what your requirements are and what your negotiables are. For example, your requirements might be that you need a display that can deliver three pieces of content 24/7 and your negotiables would be the overall screen resolution and size.

Be careful in the planning stage to not get requirements and negotiables mixed up, and make sure to talk carefully with your vendor about hidden costs such as repairs and warranties.

Take advantage of apps
When it comes to digital signage software, it is easier than ever to integrate complex features, such as social media feeds, analytics, content triggers and other features, thanks to many digital signage apps out there. And the best part is, most of these apps are pretty inexpensive.

For example, many apps will feature digital signage content templates, which will help you easily craft content that looks good on any screen.

Some companies also offer free apps or trial versions that you can use. That way you can see if the app is right for you before you make a purchase.

The final word
When it comes to saving money, there are many more tips I could give, such as comparing hardware offerings, purchasing upgrade plans to save money down the road, and other options. However, most of these tips boil down to one key principle: Do your research.

When you clearly research what your needs are and what the market can provide, you will have a leg up and won’t outrun your budget as easily. Your goal, after all, should be to communicate your message clearly with digital signage, not add every bell and whistle.

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Fengshi diagonal 49inch double sided high brightness window facing lcd display

Fengshi diagonal 49inch double sided high brightness window facing lcd display, designed for store window environment.Fengshi double sided window facing display typical brightness 2500nit facing window and other 700nits facing indoor, active display area is 1073.78*604mm, FHD resolution, monitor outline dimension is 1166.9*656*80mm, net weight is 31 kg, gross weight is 45 kg.

2500 brightness side adopted original LG Industrial-grade high tni 110℃ open cell, 24/7 high performance without black defect, with auto-dimensensor,The auto brightness sensor adjust backlight brightness according to the ambient brightness to save power energy and protect human eyes.
fengshi high brightness window facing display use QWP technology can help the screen be seen even the viewers wear a polarized sunglasses.
This window facing display use fan cooling system with ultra quiet operation cooling fans.Fengshi window facing display, high brightness, visible under direct sunlight, double sided design, synchronously display the same or different content on both screens.Capture customers’ attention and entice them through your window.
In terms of operating system, it adopts Android mainboard and smart CDMS. Or you can choose a simple video card with HDMI, VGA, and USB interfaces.Installation method is vertical hanging or floor standing.
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Digital signage market 2020 global insights

The Global Digital Signage Market Research Report 2020-2025 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Market study provides comprehensive data which enhances the understanding, scope and application of this report.
Digital signage happens to be a sub-segment of signage. Technologies like LCD is used in digital signage to display digital content such as images, video, streaming media, and information. Digital billboards are used at public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings, etc, for wayfinding, exhibitions, marketing, and outdoor advertising.
Depending on the size of the installation, different displays are preferred. The small- and medium-sized networks mostly prefer high brightness LCD. Users who are looking for large displays choose large screens due to the better video clarity they offer. LCDs fare better, in terms of power consumption and ongoing maintenance costs, especially with respect to large displays.
Another significant trend is the push toward direct-view LCD displays to create a more immersive and awe-inspiring experience. Direct view high brightness LCD panels are highly customizable and can create experiences that encircle the audience or create architecturally captivating focus points.

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LCD display widely used in hand sanitizing dispenser

Affected by the spread of Covid-19, LCD panel prices are rising amidst unfavorable LCD production conditions at Chinese panel manufacturers. We expect LCD panel prices to remain favorable for the time being. Although Korean panel manufacturers are reducing their exposure to the LCD business, they should still enjoy some benefit from the boost to LCD panel prices.

LCD panel prices to remain favorable in near term.LCD panel widely installed in hand sanitizing dispenser.
LCD digital poster has equipped with a hand sanitizing dispenser that is a perfect combining solution for advertising and hand disinfection against for COVID-19.
It can be used in all public indoor places like airports, hospitals, bars, amusement parks, restaurants, shopping malls, museums, pharmacies, etc.
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Cloud-based vs on-site digital signage

The participation age. The age of living in and benefitting from the cloud.

“We believe we’re moving out of the Ice Age, the Iron Age, the Industrial Age, [and] the Information Age, to the participation age,” “You get on the net and you do stuff. You IM (instant message), you blog, you take pictures, you publish, you podcast, you transact, you distance learn, you telemedicine. You are participating on the Internet, not just viewing stuff.”

Thanks to the rise of cloud-based digital signage solutions, you now can add “you can deploy digital signs and information” to the list of what you can do via the cloud.

But should you? Should you rely on the cloud to store and deploy messaging? Should you let someone off-site store and host your information? Should you rely on information that is accessible via any standard web browser?

Let’s get a few things straight before we dive into the benefits of deploying a cloud-based digital signage solution and the benefits of deploying an on-site digital signage solution.

When you deploy a cloud-based digital signage solution, you rely on web-based digital signage software to carry messages and information to your screens. This software is usually hosted on an external server, and the server easily can be managed via the Internet. A third-party company usually is responsible for maintaining and monitoring this external server, which makes having an on-site IT team redundant.

A cloud-based solution also may make sense for your property if you want to control content at multiple properties around a city or state from one central location. While you can control content like this from a server-based on-site digital signage solution, you’ll find it much easier to do when you’re using a cloud-based solution.

An on-premise digital signage solution is hosted on an on-site server. This server sends messages and information to your screens. You are responsible for maintaining this server. This type of solution means you should have an IT team on-site or available to you to support your server.

But there is one more key difference between these two types of digital signage solutions that you must keep in mind: cost.

When you deploy an on-site digital signage solution, you pay for the solution upfront and tend to have minimal to no ongoing expenses. With a cloud-based digital signage solution, your initial upfront costs are lower, but you have ongoing expenses. So your decision may be made before you even dive deeper into the differences between the two types of solutions. Do you want to incur a one-time capital expense or do you want to commit to paying for ongoing expenses?

Once you’ve decided on the solution that makes the most financial sense for your property, then we recommend determining which solution provides the features you want. To help you make your decision, we’ve compiled the below list of the similarities and differences between the two installation solutions:

Cloud-based digital signage solution

Easy to deploy and maintain
Lower upfront costs, but ongoing expenses
Data hosted in the cloud (which means you don’t need to buy or manage a server on-site)
Software updates and features are often included and rolled out without you requesting these changes.
Limited local IT support needed
Content players need to access the Internet
Can support an unlimited number of screens and displays.
Needs an Internet connection
On-site digital signage solution

Easy to deploy and maintain
Higher upfront costs, but little to no ongoing expenses.
Data hosted on server(which means you need to buy or build a server).
You control when(and if) you install updates and features.
Local IT support needed
Can support an unlimited number of displays.
Needs access to a secure network and Internet connection.
A cloud-based digital signage solution may work for you if you need an easy-to-use budget-friendly solution. An on-site digital signage solution may work for you if you prefer to pay for your solution upfront and have more control over it.

“A cloud-based digital signage solution and an on-site digital signage solution ultimately do the same things. There is no difference in functionality or features,” “You must review both options and make a decision that works for you.”

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How to choosing a good digital signage manufacturer

Choosing a digital signage manufacturer is hard work. To help you navigate the market, this 5 step guide will help you to spot a reputable digital signage provider for your project, making your job a little less stressful…
A lot hinges on choosing a digital signage manufacturer to meet your project requirements. Your job is probably one of them, which is why selecting a digital signage provider is the single biggest challenge facing end-users.

Ah… what about cost, lead times, installation and return on investment you might ask? We’re not disputing these, but get your choice of provider right and these challenges won’t be an issue. These 5 steps will point you in the direction of the perfect (or near perfect) digital signage manufacturer.

#1 – Examine the evidence
Case studies are the currency of digital signage manufacturers. Proof that they can handle your project is a good start. Examine the evidence… what you’re looking for is variety, a mix of projects they have worked on – both big and small, plus indoor and outdoor digital signage projects.

This demonstrates that the digital signage supplier can provide a solution – regardless of the industry sector and the size of the project. Here’s a bonus tip – if a vendor is taking on smaller projects alongside bigger projects, it indicates that they will consult you on the best solution to fit your needs, rather than selling you a solution that best fits their profit margin.

It’s tempting to choose a vendor that purely specialises in providing solutions for your market sector. However, there’s no guarantee that this will work in your favour and with so much at stake, opting for the first supplier you see could be your downfall. Don’t get sucked in.

Equally, don’t flock straight to the industry’s big players. There’s much to be said for smaller firms that are ‘punching above their weight’ in a competitive market – disregard smaller suppliers at your peril!

#2 – Research the reputation
It’s a good sign if a digital signage manufacturer has been in business for a healthy number of years. It indicates that their market share is solid and their knowledge of costs and lead times are likely to be much more realistic. They will undoubtedly have a standout reputation as a result.

The mark of a good digital signage manufacturer is that their reputation is flourishing in more than one market. If demand for their solutions is hot overseas, it indicates that their way of doing business is strong, stable and trusted, which is a hard thing to cultivate.

#3 – Consider the choice on offer
One of the hang-ups with the digital signage market is choice. However, there are in fact three choices… you either opt for a full service integrated system, a full service solution with separate components – for example a screen, media player and digital signage enclosure or the ‘enclosure only’ option, using any pre-existing screens you have.

Inevitably, there are pros and cons for each, but don’t get sucked into being sold a solution that you don’t need. A digital signage network with all the ‘bells and whistles’ is no good to you if it takes five years to see a return on investment.

Tread carefully, but if you want a recommendation then the full service solution complete with a digital signage enclosure represents the best option. That’s because it’s cost-effective, flexible and customisable. Being able to customise gives you the freedom to brand your digital signage to suit your business.

#4 – Source from one supplier
Engaging a digital signage manufacturer that can provide the complete solution is a bonus. Having one point of contact for your entire project is a plus, it makes troubleshooting easier, saves time, keeps costs and lead times to a minimum, while keeping communication channels open.

Equally, you can plan your project from start to finish, without having to involve several different suppliers. You will often find that those companies providing a full service solution will provide installation as part of the package. Sticking to one supplier simplifies the process, what you’re looking for is a provider that builds solutions in-house.

#5 – Secure after sales support
The number of projects that end the moment the last lcd `digital display is installed is horrifying. Avoid suppliers that view your project as ‘money in the bank’. You know the type, the ones that take the money and run, leaving you to fend for yourself. They usually come crawling back when they need a testimonial from you.

What you’re looking for here is long-term warranties and a support network, post-sales. This demonstrates that your peace of mind and satisfaction matter to them. Ultimately, you want a partner, not a company that’s ‘passing through.’

After all, you might start with a small-scale digital signage rollout and then up-scale. Therefore, it’s in the best interests of a digital signage manufacturer to keep you onside.

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Why high brightness lcd digital signage is the future of advertising

We’re living in a digital era, and a vast amount of brand advertisement now happens online. Yet those still practicing offline advertising have seen digital media in public venues reach more customers than videos on the Internet.
Over half of people who view lcd digital signage are able to recall the message in the advertisement, indicating extended engagement and interaction. With digital signage able to capture 400% more attention than traditional alternatives and achieve valuable engagement that produces sales, it looks to be set to continue as a popular advertising method.

With a demand for quality digital signage, high brightness signage- also known as digital posters, and advertising displays – has proven particularly popular. In this blog post, share their industry expertise to explain why digital signage looks to be the future of digital signage advertising.
It offer a ‘fully managed solution’ for independent traders. We consult on requirements and put forward a complete solution on an affordable monthly rental basis from the equivalent of as little as £3 a day.

We offer everything from supply to installation, and our in-house design team create bespoke attention grabbing, dynamic content which is uploaded and managed remotely via the cloud. Regular changes can also be made remotely, allowing you to keep your offers and seasonal promotions up to date.

Attracting attention
For any advertisement to make an impact, it needs to target the right audience and get them to engage long enough to understand what it is you offer that they need.But with online and offline marketing bombarding your target audience everywhere from their email inbox to their walk to work, getting noticed is easier said than done.

For an advertisement to be successful it must:

Communicate a message
Be professional
Target the right audience
Get noticed and grab attention
Allow engagement
Android digital signage

So how does lcd display digital signage score? As one of the leading providers of high quality digital signage options, lcd display is a sure way to advertise your content in a premium, professional way that instantly attracts attention and impresses your audience.

With a range of lcd display digital signage options available, including touch screen features, these display options offer your brand a platform which can be used to interact with customers 24/7.

As a name at the top of its game, lcd display as a brand is constantly developing to better its previous products. As a leader in the digital signage field, if it continues to develop and improve, they’re sure to be the future for all things digital signage, from menu boards to posters.

If you’re looking for an innovative way to stand out from competitors, lcd signage could be for you.
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More than half of customers are influenced by a restaurant’s menuboard

What are some restaurant buzzwords we can’t escape? Delivery. Mobile. Integration. Ghost kitchens. Maybe some combination of all those things, with plant-based meat tossed into the fold. Yet are restaurant marketers skipping something dine-in and drive-thru guests literally can’t ignore? Research shows 56 percent of customers are influenced by high brightness lcd menuboards, and 74 percent said an easy-to-read setup is a top priority.

Operators talk to length about streamlining the ordering process. And one of the quickest routes to a positive ROI might just be where diners do the vast majority of their purchasing.

Fengshi said it improved sales and made service leaders more effective by simplifying the look and feel of  lcd digital menuboards. And added the change propelled line and speed of service.

The big flip, though, came with guest-facing metrics. Consumers simply had too many options before. Pick a burger. What bun, cheese, protein would you like? The back and forth started to frustrate customers and employees alike. Now, high brightness digital menu board offers top-to-bottom curated offers that can still be customized, but simply make a better first impression. Additionally, it allows the chain to nudge new users where it wants them to go.

In both cases, sunlight readable lcd menuboard optimization provided a chance to simplify without focusing solely on what was being cut. In fact, the change made room for future lcd digital menu innovation. It didn’t limit it. Improving speed of service wasn’t a bad kicker, either.

Last quarter it produced best period in term of speed of service in five years. It boosted drive-thru times 17 seconds. Sounds small, but it led to some three million more cars rolling through.

Many company rolled out a broad refresh, too, this past year intended to bring attention to expansive changes.Recently brought its center panel from 55 price points to 18 and introduced two new sections—make a meal and pick your pair. In Q3, menu optimization helped hike average check 5.8 percent.

The findings did not look into the use of digital menuboards, as only 30 percent of the brands in the study deployed them inside their four walls. None of them had digital displays at the drive thru.

At each venue, the mystery shopper made a statistical evaluation of both the drive thru and interior menuboards and then took photos of each. This took place in the spring of 2019.Satisfaction, but room to grow.
Two-thirds of the evaluators (66 percent) reported positive opinions of ordering from the menuboards, with 41 percent expressing top-box (liked it a lot) results. Drive thru and interior menuboards measured about the same. However, when asked what stood out, the shopper ratings varied significantly.

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Using digital signage to drive retail traffic

Practically every non-luxury retailer has been known to high brightness sunlight readable display posters in their shopfront windows spruiking price discounts, special offers or inventory sales in the past, many of which continue to do so today.
Currently, retailers are beginning to use sunlight readable window facing display storefront digital signage to drive retail traffic in its varying forms. Utilizing digital displays helps to achieve the same strategies and goals as traditional advertising methods, but uses far simpler and more flexible methods to do so. We’re seeing retailers – big and small – installing lcd screens into stores to achieve specific goals like improving customer experience, increasing foot traffic, boosting sales and better all-round branding.

Why You Should Take Things Digital

While traditional methods like posters and lightboxes may seem inexpensive in the short term compared to digital displays, many retailers find the opposite in the long run. With key factors like reduced material and operational costs, higher impact content, change-out speed and expanded inventory driving the storefront transformation at a diminishing cost over time.

Reduced Material and Operating Costs

By installing digital signage in a retail setting, businesses can look forward to reduced costs in both resources and operational wages. Think shipping expenses for promotional materials, man-hours devoted to hanging posters and inspections/updates from marketing and regional management. All of these costs can be reduced significantly with the introduction of digital signage into a retail setting.

Higher Impact Content

Traditionally, retailers using print needed to keep the messaging short, crisp and to the point with only the one opportunity to display a promotion on any given advertising board. With digital displays, retailers are able to add video and motion graphics, cycling through multiple benefits, price offers and calls to action with the ability to still keep the messaging clear and simple as opposed to fitting everything onto the one board.

Change-Out Speed

Sticking a poster onto the shopfront window might only take a minute, but the planning and coordination behind those promotions can take weeks. Any artwork for the posters goes through the whole creative process, then to pre-press and print and finally shipped off to all stores within the retail chain. This whole process requires a high level of project management and production coordination and also needs to be checked regularly for compliance – to make sure all retailers are using the material as intended.

Utilising digital signage, any artwork that has been created can be scheduled, targeted and distributed as new marketing content to all retailers in a few minutes. Getting retailers to comply to the promotion 100% shouldn’t be an issue as all content would be served from a shared network to digital displays. With smarter internal inventory systems it’s even possible to automate digital displays to update products and offers according to stock levels for example.

Expanded Inventory

Digital signage gives retail storefronts the ability to sell as many products as they want and display as many messaging as needed, all on the one display. This means they can promote larger chunks of their inventory, choosing specific campaigns to target niche audiences. Think food operators being able to change their messaging on any given display from breakfast, to lunch and then dinner specials instead of showing poster signage for all 3 menus at all hours.

If your business has any retail storefront still using the more traditional advertising methods, using digital signage to drive retail traffic could work to reduce your running costs in the long term, and revolutionise your outbound messaging.

For an analysis on how digital display could improve your retail offering, speak to one of the experts at Fengshi today.

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Are digital menu boards the most powerful tool for driving customer experience

How this strategy can help brands drive guest loyalty and sales.We got this news on CNNLCD.

Consumers now routinely expect dynamic digital content, which they receive through smartphones, televisions, and computers. Going out to eat is no different. People want to be wowed. Some may need a little persuasion to spring for that dessert or try a new premium item. Digital menu boards get that message across and encourage guests to make further purchases.

Coming into a restaurant with a static menu experience can be a bit of a letdown, and out of sync with customer’s expectations.Digital menus are a relatively new technology and there’s a misconception these are merely a replacement for some of the more traditional media. We see it not as a replacement but an enhancement and a way to transform the customer experience.

Installing digital menu boards can enhance the customer’s understanding of a brand, he says. This high brightness digital menu signage  helps the customer develop a deeper appreciation of what the restaurant is all about and further engage with it. The goal is not just to convey the restaurant’s message, but to do it in a way that drives customer loyalty and increased sales.

“We’re organic” on a static sign or menu may not be enough to make an impression, but showing customers the process of farm-to-table in a video can highlight the brand’s values in a more impactful way. Plus, restaurants are already competing with smartphones for eyeballs. Digital menu displays create a similar sensory experience as a smartphone and engage customers with interesting visuals and movement.

A paper menu is not going to win a customer’s attention over a smartphone. You don’t stand a chance unless you combat the potential distraction of one medium with a similar medium. The engaging nature of digital menus can shape customer demand in real time.

Content on a display is only limited by imagination. If a restaurant is trying to sell more desserts or promote a special, digital menus are all about show and tell. They’re also consistent. A digital menu never forgets to tell customers about the restaurant’s offerings. And when it’s time to look at ROI, comparative testing can be as easy as a couple of clicks, using software tools that work with digital displays to evaluate how well campaigns are working.

You can do an A/B test in two or three markets in a matter of hours, not days.We’re seeing a three-to-five times increase in loyalty programs in a matter of days just by highlighting these programs on the digital menu board. At the corporate marketing level, we’ve heard our clients say that they have reduced marketing costs by 70 percent while increasing same-store sales.

Because customer response can be measured so quickly with a digital campaign, sales data and digital messaging can be correlated, evaluated and tested constantly and in near real-time. This presents an opportunity to tweak the franchise business model and understand what engages customers to drive both sales upside and reduce costs.

Additionally, high  brightness lcd digital menu boards signage display allow brands to respond to issues or make desired menu changes quickly. Digital gives you the ability to iterate.It’s easy to tweak. You can schedule what you want to display. With a print campaign, changes can be expensive and take a long time, so testing or making quick pricing or product changes isn’t really a viable option in a lot of cases.

The single most common mistake is deploying existing static content into a digital format.You want to take advantage of the medium. You also need to know the desired business objectives. Simply hanging lcd high brightness digital menu boards signage display is going to help a bit, but not as much until you really know what you’re trying to accomplish.

Once restaurants understand their goals, they should look at the creative capabilities of a partner before choosing. Digital boards are a medium, not the solution in and of itself.Whether you have two stores or 20,000 sites, you have to have a consistent and engaging brand experience across all of your locations. The right creative content that is designed with the goals of the brand and the customer experience in mind can really provide a boost to a business.

This can have an incredible effect as you upsell or cross-sell. Present a message to buy a soda with this or add a cookie with that. You can influence your customer’s behavior to drive sales of featured items or increase ticket size with add-on items. Well-designed digital menus do more than add a modern look and feel to your restaurants. They soon become the most powerful component of your in-store marketing strategy.

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