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Digital signage’s role in the new retail landscape

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With the increase in popularity of online shopping and the changing habits of consumers who have been in lockdown for four months, this is the most challenging time that retailers have ever faced. The pandemic has forced innovation in the sector at an unprecedented pace, resulting in some exciting success stories.

Streamlining in-store
Now, the customer wants to spend as little time as possible in the store, making contactless payments a must, as well as very clear sunlight readable lcd signage to ensure any journeys are easy to navigate.
To achieve this challenging goal, technology is key. Compliance with legal regulations enforcing capacity limitations is made simpler by using cameras, sensors and digital solutions to manage footfall and traffic flow. These are also being used to communicate the differing ways a retailer is making the in-store experience more efficient.

Every journey in-store should end with a seamless, contactless experience, based on a smart queue management system and self-check kiosks. However, Click and Collect is booming – allowing consumers to order online to guarantee purchase before heading into the store to pick up an item.

This is set to increase beyond the hardware and grocery stores to include all types of retailers, so we’re seeing spaces which are being reconfigured to communicate and facilitate this for a quicker transaction.

Creating experiential retail
While many brands have announced store closures, a few are using this reduction in real estate to expand the footprints of their stores, giving flagship locations an experiential focus. Retailers are creating bigger spaces where they can build a stronger relationship with their customers, making them feel safe and ensuring the store is in line with new government regulations.

Creating connection through digital
Big high brightness LCD or video wall screens display, way finders and lift and learn spaces will help the customer enjoy the experience without direct contact with an employee. Fitting rooms will utilise AR, algorithms and powerful data lakes to combine data from the shop including stock and availability information to enable a more high-tech experience than ever before. This can also be personalised for the customer to reflect activity on their social media, or even web browsing or purchase history with the website.

Focussing on the future
Most of the new concepts established high brightness digital signage,lcd display,during the last month (digital screens with handheld sanitisers, thermal cameras, mask recognition, etc.) are great to cover an imminent demand. But are these requirements here to stay and how can they benefit your business in the long term?

With all these systems in place, a massive amount of data will be collected. Therefore, there has never been a better opportunity for the retailer to understand customer behaviors by applying intelligence to improve customer loyalty and ultimately, secure the business with a more robust plan for the future.
Click here to learn more about digital signage.

Fengshi LCD, specializing in OEM/ODM sunlight readable LCD products

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We Fengshi LCD is an ISO9001 certificated high-techenterprise specializing in OEM/ODM sunlight readable LCD products since 2009. Our team of professional engineers designs the state-of-the-art backlit modules with the open cells from LG, Samsung, AUO,BOE and other major brands. With 10,000-Class Cleanroom, Professional Optical Transmittance Tester, Color Brightness Meter Topcon BM-7, Electrical Safety Integration Tester, and Vibration Test Bench, our products are built with highest quality and reliability.All of our products are CE certified.

If you are looking to create prototypes or start mass production on a very specific project, we are happy to help you to achieve your visions and goals. We pride ourselves to be the best in the business.

Providing cost-effective products and customer-oriented services for more than a decade, Fengshi LCD high brightness lcd display has become a trusted partner of a number of world-class companies. Our sunlight readable lcd display have been exported to over eighty (80) countries worldwide.

Fengshi has an almost paranoid attitude towards the quality of products. Behind the high quality of products, There is a huge quality management system and professional production support from the introduction of sophisticated equipment to standardized production process, Fengshi high brightness sunlight readable lcd display has been in pursuit of the most perfect products.

Today I will show you around our newly upgraded 10,000-class cleanroom.

Workshop view: starting from the visit channel, you will see a huge transparent wall in front of the entrance, where you can clearly visit the production line of Fengshi sunlight readable LCD screen. The next is the intelligent air shower. The air shower is a necessary channel to enter the workshop, which can reduce the pollution problems brought by entering and leaving the workshop.

What is the cleanroom? What help does cleanroom have for the production of fengshi LCD panel?There are many classes in cleanroom. In the common sense, cleanroom is defined as a workshop where the particles per cubic meter are controlled within 10,000. The general cleanliness class is usually divided into 10 class,100 class,1000 class,10000 class,100000 class.Food industry if there is 10,000class cleanroom is quite good.

For the manufacture of LCD screens, the dust-free workshop can avoid the floating dust and body dust and hair falling on the products in the air, as well as the static electricity caused by touch.

Fengsi is fastidious and strict in the production process, so in the dust-free workshop, the whole production line will be closed or semi-closed.This is also a measure for Fengshi to control the quality of products. Even if it is a speck, it must not affect the quality of products to ensure the quality of products.

It is precisely because Fengshi strives for excellence in quality control and treats product quality strictly in accordance with national and industry standards, making Fengshi become a synonym for high-quality products.