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2 ways to save money on digital signage

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As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. Digital signage can help provide solutions to make it easier, but it can also be expensive. Luckily, there are a few ways to save some cash on digital signage.As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. For example, many retailers are looking for ways to enforce capacity and social distancing requirements without allocating precious employee time.

High Brightness LCD Display Digital signage can help provide solutions to both monitor customer movement and ensure social distancing.

That being said, there are a few ways you, as an end user, can save some cash on digital signage if you decide to deploy it.

Determine your hardware minimum
What I mean by hardware minimum is you need to consider carefully what type of hardware you actually need to get your message across. What is the simplest and cheapest equipment you can use?

For example, if you are just looking to showcase your latest promotions and advertisements, do you need a 4K video wall or a simple LCD display? Do you need a robust media player or a USB thumb drive to deliver content?

I’m not saying you need to purchase the cheapest equipment out there, but rather you need to determine what your requirements are and what your negotiables are. For example, your requirements might be that you need a display that can deliver three pieces of content 24/7 and your negotiables would be the overall screen resolution and size.

Be careful in the planning stage to not get requirements and negotiables mixed up, and make sure to talk carefully with your vendor about hidden costs such as repairs and warranties.

Take advantage of apps
When it comes to digital signage software, it is easier than ever to integrate complex features, such as social media feeds, analytics, content triggers and other features, thanks to many digital signage apps out there. And the best part is, most of these apps are pretty inexpensive.

For example, many apps will feature digital signage content templates, which will help you easily craft content that looks good on any screen.

Some companies also offer free apps or trial versions that you can use. That way you can see if the app is right for you before you make a purchase.

The final word
When it comes to saving money, there are many more tips I could give, such as comparing hardware offerings, purchasing upgrade plans to save money down the road, and other options. However, most of these tips boil down to one key principle: Do your research.

When you clearly research what your needs are and what the market can provide, you will have a leg up and won’t outrun your budget as easily. Your goal, after all, should be to communicate your message clearly with digital signage, not add every bell and whistle.

Click here to learn more about digital signage.

Digital signage: a valuable asset during COVID-19 & beyond

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As the COVID-19 pandemic spread across the U.S., businesses large and small jumped into action to address everything from health precautions to changing hours to new services and product offerings. Many also took full advantage of one particular asset: Digital signage. The pandemic, perhaps more than any other business disruption, clearly highlights the benefits of digital signage solutions, and businesses seeking to remain competitive will continue to lean into this technology as we settle into a new normal.

During the pandemic, as consumers experience radical shifts in their shopping habits, in-store, high brightness lcd digital signage is proving its value, mostly in supermarkets. for example, uses high brightness lcd display to remind customers to remain two shopping cart lengths apart to reinforce social distancing, while other stores have adopted the practice of regularly updating the availability of items in high demand (“Toilet paper in stock, Aisle 10!”). Likewise, restaurants have seamlessly shifted from featuring their regular menu offerings to highlighting limited selections, special items, or even grocery options via digital menu boards.

LCD Digital signage makes sense outside the store too. At the drive-thru, flexible lcd digital signage ensures that menus are always up to date so no customer has to hear that their selection is not available. LCD Digital signs facing the sidewalk or parking lot make it easy for stores to announce changing hours, special offerings, or temporary closures without customers having to step outside their cars. Many retailers also use their outside-facing, brightly lit, easy-to-read, and regularly updated digital signs to announce curbside pick-up, grab and go meals, and store re-openings.

Activating digital signage in these ways isn’t just practical. It makes a meaningful difference in the customer experience. As strategy firm the pandemic has changed the very definition of customer care: “Suddenly, examinations of customer journeys and satisfaction metrics to inform what customers want have given way to an acute urgency to address what they need.”

As their research notes, especially in trying times, a customer’s experience with a brand can have a long-term effect on trust and loyalty. In an uncertain and competitive time, businesses should harness every advantage to improve the customer experience.

In an environment of constant change, customers seek accurate, updated, and timely information; and digital signage offers ultimate visibility and flexibility. With cloud-based CMS systems programmable from anywhere – and with minimal human resources required – today’s lcd digital signage is a highly adaptable and powerful means to engage consumers. It’s not just customers who are better served by digital signage capabilities during the pandemic. The shift benefits employers and their staff as well. From digital training to on-boarding essential new hires and break room televisions featuring important hygiene and new store practices, businesses are relying on digital signage to improve the employee experience and enhance timely communications in this challenging time.

Digital signage has proven to be a valuable asset for businesses forced to react quickly to the recent pandemic, and it has clear advantages for enhancing customer and employee experiences, even in a post-COVID world. Digital signage more easily conveys information to customers interested in details like product sourcing, ingredients, and functionality. Someday soon, we hope timely messages about high-demand products will evolve from the availability of disinfectant wipes to summer specials on ice cream. For addressing today’s unique needs and planning for the future, now is a good time for businesses to maximize the potential of their existing digital signage assets or introduce them for the first time.

Click here to learn more about digital signage.

Fengshi all-weather full outdoor lcd display

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All-weather full outdoor lcd displays are developed to deliver and keep optimal environment for integrated electronics in any outdoor location directly exposed to sun, rain, and snow. Fengshi displays excel in heat management, and are immune to humidity and dust particle intrusion, result in optimal performance of the LCD panels, and have long life expectancy.
Highest reliability and operation with accented aesthetics feel is what drives Fengshi product development. We do not want our customers restless when weather gets bad, when contents need higher processing power and there isn’t.

FEATURES
●High brightness, visible in direct sunlight
●Extreme system stability and reliability in all Outdoor conditions, even in most extreme environments
● Optimal performance of the LCD panel Lower risk of critical LCD panel failures Simplicity and lower frequency of maintenance activities
● Extended Mean Time Between Failures (MTBF)
● Wide operating temperature from -22 to 122 degrees Fahrenheit
● Lowest fluctuation in internal display temperature
● Highest operating humidity level
● Vandalism protection
● Different configurations optional like monitor, media player, Android built-in
● Wall mounted, floor-standing for landscape or portrait mode
● 43”, 49”, 55”, 65”, 75”, 86” optional

Finding the correct product for your application can be outright challenging. Fengshi has multiple combinations of vital product solutions that will fit your project’s architecture. Beginning from mechanical design, add-on options, to post-sales support; Fengshi can take your project from start to finish in record time with substantial cost savings. With a full-range product line available, there are multitudes of pre-designed and configured solutions that reduce development time, engineering, project costs and overhead, and increase your time to market. We can also do customization for your special project or application.
Click here to learn more about full outdoor lcd display.

Fengshi diagonal 49inch double sided high brightness window facing lcd display

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Fengshi diagonal 49inch double sided high brightness window facing lcd display, designed for store window environment.Fengshi double sided window facing display typical brightness 2500nit facing window and other 700nits facing indoor, active display area is 1073.78*604mm, FHD resolution, monitor outline dimension is 1166.9*656*80mm, net weight is 31 kg, gross weight is 45 kg.

2500 brightness side adopted original LG Industrial-grade high tni 110℃ open cell, 24/7 high performance without black defect, with auto-dimensensor,The auto brightness sensor adjust backlight brightness according to the ambient brightness to save power energy and protect human eyes.
fengshi high brightness window facing display use QWP technology can help the screen be seen even the viewers wear a polarized sunglasses.
This window facing display use fan cooling system with ultra quiet operation cooling fans.Fengshi window facing display, high brightness, visible under direct sunlight, double sided design, synchronously display the same or different content on both screens.Capture customers’ attention and entice them through your window.
In terms of operating system, it adopts Android mainboard and smart CDMS. Or you can choose a simple video card with HDMI, VGA, and USB interfaces.Installation method is vertical hanging or floor standing.
Click here to learn more about the window facing display.

Digital signage market 2020 global insights

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The Global Digital Signage Market Research Report 2020-2025 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Market study provides comprehensive data which enhances the understanding, scope and application of this report.
Digital signage happens to be a sub-segment of signage. Technologies like LCD is used in digital signage to display digital content such as images, video, streaming media, and information. Digital billboards are used at public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings, etc, for wayfinding, exhibitions, marketing, and outdoor advertising.
Depending on the size of the installation, different displays are preferred. The small- and medium-sized networks mostly prefer high brightness LCD. Users who are looking for large displays choose large screens due to the better video clarity they offer. LCDs fare better, in terms of power consumption and ongoing maintenance costs, especially with respect to large displays.
Another significant trend is the push toward direct-view LCD displays to create a more immersive and awe-inspiring experience. Direct view high brightness LCD panels are highly customizable and can create experiences that encircle the audience or create architecturally captivating focus points.

Click here to learn more about digital signage.

LCD display widely used in hand sanitizing dispenser

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Affected by the spread of Covid-19, LCD panel prices are rising amidst unfavorable LCD production conditions at Chinese panel manufacturers. We expect LCD panel prices to remain favorable for the time being. Although Korean panel manufacturers are reducing their exposure to the LCD business, they should still enjoy some benefit from the boost to LCD panel prices.

LCD panel prices to remain favorable in near term.LCD panel widely installed in hand sanitizing dispenser.
LCD digital poster has equipped with a hand sanitizing dispenser that is a perfect combining solution for advertising and hand disinfection against for COVID-19.
APPLICATIONS
It can be used in all public indoor places like airports, hospitals, bars, amusement parks, restaurants, shopping malls, museums, pharmacies, etc.
Click here to learn more about digital signage.

Outdoor lcd digital signage trend

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Most articles on the topic of Digital Signage trends start with predicted positive growth. In this article we’ll be ignoring those numbers and rather talk about technology behind it. After all, we are manufacturer and not economists. So, what are the trends in digital signage industry?

32-inch to 75-inch range
LED displays are getting bigger and bigger, and technology behind it more refined. For example, in 2018, Samsung installed the largest curved display, with total surface area of 1,620 square meters – four times the size of a basketball court. But bigger isn’t always better. No matter how big screens get, its function stays the same. Day-to-day engagement is better achieved with displays that offer a user-friendly and personalized experience. For this aspect, trend is in favor of LCD signs in the 32-inch to 75-inch range. These sizes get more technology in a smaller space. Their function is not only capturing attention, but in offering memorable experience.

Touchscreens
Regardless of the size, outdoor digital signs are a communication platform with targeted audience, placed in public areas. The digital signage industry started with simple outdoor advertisement displays, and has gradually has evolved into a comprehensive communication platform, used daily for multiple business functions and to deliver information in public places. The wave of innovation was and still is, rooted in interactivity. Introduction of touchscreens opened new horizons. It enabled two-way communication, which is still the main advantage of LCD digital signs.

Interactive experience engages users and enables personalized experience. Interactive touchscreens are essential to enabling the experience and making services, information and products more accessible. Whether cities want to communicate more seamlessly with their citizens or businesses seek a deeper connection to customers, interactive digital signage makes this possible like never before.

Analytics and product recognition
Interactive digital sings bridges the gap between the online world and the customer. Problem of outdoor advertising was the blur in performance tracking. Exact tracking of digital content in public spaces was always a problem. Unlike in online advertising, where clicks and conversions are easy to measure.

Touchscreens made tracking easier. Touches on specific content can be easily measured and can assess the exact performance of advertising campaigns and the return on investment. Beside touchscreens other new technologies are coming into play: proximity sensors, RFID chips and cameras with face recognition. In 2013 Tesco announced a plan to tailor adverts via facial recognition. Their plan was disrupted with strong privacy fears. In 2020 face recognition is the new normality. Technology and people’s perception changed. Modern cameras with smart algorithms can measure exactly whether a person is within range, whether that person is looking at the target medium, and is able to detect parameters like age, sex and mood. This technology can continue the transformation of outdoor digital signs from a passive medium to a personalized experience, this started few years back with introduction of touch screens. Wrapping the forecasts up We’re witnessing the rise of new technologies, which are enabling creative usage of digital signs. While outdoor digital signs are becoming the norm, their function is transforming from “just” getting attention to a personalized, user friendly experience. If you’re looking to integrate outdoor digital signage into your business, then it’s important to keep track of the latest developments. Digital signage industry is, as every frontier tech, complex. It’s easy to get confused in increased solutions available on the market and constant development. If you want to clarify your thoughts, or just get basic info about outdoor digital signs, we are happy to help!

Fengshi LCD, specializing in OEM/ODM sunlight readable LCD products

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We Fengshi LCD is an ISO9001 certificated high-techenterprise specializing in OEM/ODM sunlight readable LCD products since 2009. Our team of professional engineers designs the state-of-the-art backlit modules with the open cells from LG, Samsung, AUO,BOE and other major brands. With 10,000-Class Cleanroom, Professional Optical Transmittance Tester, Color Brightness Meter Topcon BM-7, Electrical Safety Integration Tester, and Vibration Test Bench, our products are built with highest quality and reliability.All of our products are CE certified.

If you are looking to create prototypes or start mass production on a very specific project, we are happy to help you to achieve your visions and goals. We pride ourselves to be the best in the business.

Providing cost-effective products and customer-oriented services for more than a decade, Fengshi LCD high brightness lcd display has become a trusted partner of a number of world-class companies. Our sunlight readable lcd display have been exported to over eighty (80) countries worldwide.

Fengshi has an almost paranoid attitude towards the quality of products. Behind the high quality of products, There is a huge quality management system and professional production support from the introduction of sophisticated equipment to standardized production process, Fengshi high brightness sunlight readable lcd display has been in pursuit of the most perfect products.

Today I will show you around our newly upgraded 10,000-class cleanroom.

Workshop view: starting from the visit channel, you will see a huge transparent wall in front of the entrance, where you can clearly visit the production line of Fengshi sunlight readable LCD screen. The next is the intelligent air shower. The air shower is a necessary channel to enter the workshop, which can reduce the pollution problems brought by entering and leaving the workshop.

What is the cleanroom? What help does cleanroom have for the production of fengshi LCD panel?There are many classes in cleanroom. In the common sense, cleanroom is defined as a workshop where the particles per cubic meter are controlled within 10,000. The general cleanliness class is usually divided into 10 class,100 class,1000 class,10000 class,100000 class.Food industry if there is 10,000class cleanroom is quite good.

For the manufacture of LCD screens, the dust-free workshop can avoid the floating dust and body dust and hair falling on the products in the air, as well as the static electricity caused by touch.

Fengsi is fastidious and strict in the production process, so in the dust-free workshop, the whole production line will be closed or semi-closed.This is also a measure for Fengshi to control the quality of products. Even if it is a speck, it must not affect the quality of products to ensure the quality of products.

It is precisely because Fengshi strives for excellence in quality control and treats product quality strictly in accordance with national and industry standards, making Fengshi become a synonym for high-quality products.

Cloud-based vs on-site digital signage

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The participation age. The age of living in and benefitting from the cloud.

“We believe we’re moving out of the Ice Age, the Iron Age, the Industrial Age, [and] the Information Age, to the participation age,” “You get on the net and you do stuff. You IM (instant message), you blog, you take pictures, you publish, you podcast, you transact, you distance learn, you telemedicine. You are participating on the Internet, not just viewing stuff.”

Thanks to the rise of cloud-based digital signage solutions, you now can add “you can deploy digital signs and information” to the list of what you can do via the cloud.

But should you? Should you rely on the cloud to store and deploy messaging? Should you let someone off-site store and host your information? Should you rely on information that is accessible via any standard web browser?

Let’s get a few things straight before we dive into the benefits of deploying a cloud-based digital signage solution and the benefits of deploying an on-site digital signage solution.

When you deploy a cloud-based digital signage solution, you rely on web-based digital signage software to carry messages and information to your screens. This software is usually hosted on an external server, and the server easily can be managed via the Internet. A third-party company usually is responsible for maintaining and monitoring this external server, which makes having an on-site IT team redundant.

A cloud-based solution also may make sense for your property if you want to control content at multiple properties around a city or state from one central location. While you can control content like this from a server-based on-site digital signage solution, you’ll find it much easier to do when you’re using a cloud-based solution.

An on-premise digital signage solution is hosted on an on-site server. This server sends messages and information to your screens. You are responsible for maintaining this server. This type of solution means you should have an IT team on-site or available to you to support your server.

But there is one more key difference between these two types of digital signage solutions that you must keep in mind: cost.

When you deploy an on-site digital signage solution, you pay for the solution upfront and tend to have minimal to no ongoing expenses. With a cloud-based digital signage solution, your initial upfront costs are lower, but you have ongoing expenses. So your decision may be made before you even dive deeper into the differences between the two types of solutions. Do you want to incur a one-time capital expense or do you want to commit to paying for ongoing expenses?

Once you’ve decided on the solution that makes the most financial sense for your property, then we recommend determining which solution provides the features you want. To help you make your decision, we’ve compiled the below list of the similarities and differences between the two installation solutions:

Cloud-based digital signage solution

Easy to deploy and maintain
Lower upfront costs, but ongoing expenses
Data hosted in the cloud (which means you don’t need to buy or manage a server on-site)
Software updates and features are often included and rolled out without you requesting these changes.
Limited local IT support needed
Content players need to access the Internet
Can support an unlimited number of screens and displays.
Scalable
Needs an Internet connection
On-site digital signage solution

Easy to deploy and maintain
Higher upfront costs, but little to no ongoing expenses.
Data hosted on server(which means you need to buy or build a server).
You control when(and if) you install updates and features.
Local IT support needed
Can support an unlimited number of displays.
Scalable
Needs access to a secure network and Internet connection.
A cloud-based digital signage solution may work for you if you need an easy-to-use budget-friendly solution. An on-site digital signage solution may work for you if you prefer to pay for your solution upfront and have more control over it.

“A cloud-based digital signage solution and an on-site digital signage solution ultimately do the same things. There is no difference in functionality or features,” “You must review both options and make a decision that works for you.”

Click here to learn more about digital signage.

How to choosing a good digital signage manufacturer

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Choosing a digital signage manufacturer is hard work. To help you navigate the market, this 5 step guide will help you to spot a reputable digital signage provider for your project, making your job a little less stressful…
A lot hinges on choosing a digital signage manufacturer to meet your project requirements. Your job is probably one of them, which is why selecting a digital signage provider is the single biggest challenge facing end-users.

Ah… what about cost, lead times, installation and return on investment you might ask? We’re not disputing these, but get your choice of provider right and these challenges won’t be an issue. These 5 steps will point you in the direction of the perfect (or near perfect) digital signage manufacturer.

#1 – Examine the evidence
Case studies are the currency of digital signage manufacturers. Proof that they can handle your project is a good start. Examine the evidence… what you’re looking for is variety, a mix of projects they have worked on – both big and small, plus indoor and outdoor digital signage projects.

This demonstrates that the digital signage supplier can provide a solution – regardless of the industry sector and the size of the project. Here’s a bonus tip – if a vendor is taking on smaller projects alongside bigger projects, it indicates that they will consult you on the best solution to fit your needs, rather than selling you a solution that best fits their profit margin.

It’s tempting to choose a vendor that purely specialises in providing solutions for your market sector. However, there’s no guarantee that this will work in your favour and with so much at stake, opting for the first supplier you see could be your downfall. Don’t get sucked in.

Equally, don’t flock straight to the industry’s big players. There’s much to be said for smaller firms that are ‘punching above their weight’ in a competitive market – disregard smaller suppliers at your peril!

#2 – Research the reputation
It’s a good sign if a digital signage manufacturer has been in business for a healthy number of years. It indicates that their market share is solid and their knowledge of costs and lead times are likely to be much more realistic. They will undoubtedly have a standout reputation as a result.

The mark of a good digital signage manufacturer is that their reputation is flourishing in more than one market. If demand for their solutions is hot overseas, it indicates that their way of doing business is strong, stable and trusted, which is a hard thing to cultivate.

#3 – Consider the choice on offer
One of the hang-ups with the digital signage market is choice. However, there are in fact three choices… you either opt for a full service integrated system, a full service solution with separate components – for example a screen, media player and digital signage enclosure or the ‘enclosure only’ option, using any pre-existing screens you have.

Inevitably, there are pros and cons for each, but don’t get sucked into being sold a solution that you don’t need. A digital signage network with all the ‘bells and whistles’ is no good to you if it takes five years to see a return on investment.

Tread carefully, but if you want a recommendation then the full service solution complete with a digital signage enclosure represents the best option. That’s because it’s cost-effective, flexible and customisable. Being able to customise gives you the freedom to brand your digital signage to suit your business.

#4 – Source from one supplier
Engaging a digital signage manufacturer that can provide the complete solution is a bonus. Having one point of contact for your entire project is a plus, it makes troubleshooting easier, saves time, keeps costs and lead times to a minimum, while keeping communication channels open.

Equally, you can plan your project from start to finish, without having to involve several different suppliers. You will often find that those companies providing a full service solution will provide installation as part of the package. Sticking to one supplier simplifies the process, what you’re looking for is a provider that builds solutions in-house.

#5 – Secure after sales support
The number of projects that end the moment the last lcd `digital display is installed is horrifying. Avoid suppliers that view your project as ‘money in the bank’. You know the type, the ones that take the money and run, leaving you to fend for yourself. They usually come crawling back when they need a testimonial from you.

What you’re looking for here is long-term warranties and a support network, post-sales. This demonstrates that your peace of mind and satisfaction matter to them. Ultimately, you want a partner, not a company that’s ‘passing through.’

After all, you might start with a small-scale digital signage rollout and then up-scale. Therefore, it’s in the best interests of a digital signage manufacturer to keep you onside.

Click here to learn more about digital signgae.