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Digital signage: a valuable asset during COVID-19 & beyond

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As the COVID-19 pandemic spread across the U.S., businesses large and small jumped into action to address everything from health precautions to changing hours to new services and product offerings. Many also took full advantage of one particular asset: Digital signage. The pandemic, perhaps more than any other business disruption, clearly highlights the benefits of digital signage solutions, and businesses seeking to remain competitive will continue to lean into this technology as we settle into a new normal.

During the pandemic, as consumers experience radical shifts in their shopping habits, in-store, high brightness lcd digital signage is proving its value, mostly in supermarkets. for example, uses high brightness lcd display to remind customers to remain two shopping cart lengths apart to reinforce social distancing, while other stores have adopted the practice of regularly updating the availability of items in high demand (“Toilet paper in stock, Aisle 10!”). Likewise, restaurants have seamlessly shifted from featuring their regular menu offerings to highlighting limited selections, special items, or even grocery options via digital menu boards.

LCD Digital signage makes sense outside the store too. At the drive-thru, flexible lcd digital signage ensures that menus are always up to date so no customer has to hear that their selection is not available. LCD Digital signs facing the sidewalk or parking lot make it easy for stores to announce changing hours, special offerings, or temporary closures without customers having to step outside their cars. Many retailers also use their outside-facing, brightly lit, easy-to-read, and regularly updated digital signs to announce curbside pick-up, grab and go meals, and store re-openings.

Activating digital signage in these ways isn’t just practical. It makes a meaningful difference in the customer experience. As strategy firm the pandemic has changed the very definition of customer care: “Suddenly, examinations of customer journeys and satisfaction metrics to inform what customers want have given way to an acute urgency to address what they need.”

As their research notes, especially in trying times, a customer’s experience with a brand can have a long-term effect on trust and loyalty. In an uncertain and competitive time, businesses should harness every advantage to improve the customer experience.

In an environment of constant change, customers seek accurate, updated, and timely information; and digital signage offers ultimate visibility and flexibility. With cloud-based CMS systems programmable from anywhere – and with minimal human resources required – today’s lcd digital signage is a highly adaptable and powerful means to engage consumers. It’s not just customers who are better served by digital signage capabilities during the pandemic. The shift benefits employers and their staff as well. From digital training to on-boarding essential new hires and break room televisions featuring important hygiene and new store practices, businesses are relying on digital signage to improve the employee experience and enhance timely communications in this challenging time.

Digital signage has proven to be a valuable asset for businesses forced to react quickly to the recent pandemic, and it has clear advantages for enhancing customer and employee experiences, even in a post-COVID world. Digital signage more easily conveys information to customers interested in details like product sourcing, ingredients, and functionality. Someday soon, we hope timely messages about high-demand products will evolve from the availability of disinfectant wipes to summer specials on ice cream. For addressing today’s unique needs and planning for the future, now is a good time for businesses to maximize the potential of their existing digital signage assets or introduce them for the first time.

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Fengshi all-weather full outdoor lcd display

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All-weather full outdoor lcd displays are developed to deliver and keep optimal environment for integrated electronics in any outdoor location directly exposed to sun, rain, and snow. Fengshi displays excel in heat management, and are immune to humidity and dust particle intrusion, result in optimal performance of the LCD panels, and have long life expectancy.
Highest reliability and operation with accented aesthetics feel is what drives Fengshi product development. We do not want our customers restless when weather gets bad, when contents need higher processing power and there isn’t.

FEATURES
●High brightness, visible in direct sunlight
●Extreme system stability and reliability in all Outdoor conditions, even in most extreme environments
● Optimal performance of the LCD panel Lower risk of critical LCD panel failures Simplicity and lower frequency of maintenance activities
● Extended Mean Time Between Failures (MTBF)
● Wide operating temperature from -22 to 122 degrees Fahrenheit
● Lowest fluctuation in internal display temperature
● Highest operating humidity level
● Vandalism protection
● Different configurations optional like monitor, media player, Android built-in
● Wall mounted, floor-standing for landscape or portrait mode
● 43”, 49”, 55”, 65”, 75”, 86” optional

Finding the correct product for your application can be outright challenging. Fengshi has multiple combinations of vital product solutions that will fit your project’s architecture. Beginning from mechanical design, add-on options, to post-sales support; Fengshi can take your project from start to finish in record time with substantial cost savings. With a full-range product line available, there are multitudes of pre-designed and configured solutions that reduce development time, engineering, project costs and overhead, and increase your time to market. We can also do customization for your special project or application.
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Digital signage market 2020 global insights

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The Global Digital Signage Market Research Report 2020-2025 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Market study provides comprehensive data which enhances the understanding, scope and application of this report.
Digital signage happens to be a sub-segment of signage. Technologies like LCD is used in digital signage to display digital content such as images, video, streaming media, and information. Digital billboards are used at public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings, etc, for wayfinding, exhibitions, marketing, and outdoor advertising.
Depending on the size of the installation, different displays are preferred. The small- and medium-sized networks mostly prefer high brightness LCD. Users who are looking for large displays choose large screens due to the better video clarity they offer. LCDs fare better, in terms of power consumption and ongoing maintenance costs, especially with respect to large displays.
Another significant trend is the push toward direct-view LCD displays to create a more immersive and awe-inspiring experience. Direct view high brightness LCD panels are highly customizable and can create experiences that encircle the audience or create architecturally captivating focus points.

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Fengshi LCD, specializing in OEM/ODM sunlight readable LCD products

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We Fengshi LCD is an ISO9001 certificated high-techenterprise specializing in OEM/ODM sunlight readable LCD products since 2009. Our team of professional engineers designs the state-of-the-art backlit modules with the open cells from LG, Samsung, AUO,BOE and other major brands. With 10,000-Class Cleanroom, Professional Optical Transmittance Tester, Color Brightness Meter Topcon BM-7, Electrical Safety Integration Tester, and Vibration Test Bench, our products are built with highest quality and reliability.All of our products are CE certified.

If you are looking to create prototypes or start mass production on a very specific project, we are happy to help you to achieve your visions and goals. We pride ourselves to be the best in the business.

Providing cost-effective products and customer-oriented services for more than a decade, Fengshi LCD high brightness lcd display has become a trusted partner of a number of world-class companies. Our sunlight readable lcd display have been exported to over eighty (80) countries worldwide.

Fengshi has an almost paranoid attitude towards the quality of products. Behind the high quality of products, There is a huge quality management system and professional production support from the introduction of sophisticated equipment to standardized production process, Fengshi high brightness sunlight readable lcd display has been in pursuit of the most perfect products.

Today I will show you around our newly upgraded 10,000-class cleanroom.

Workshop view: starting from the visit channel, you will see a huge transparent wall in front of the entrance, where you can clearly visit the production line of Fengshi sunlight readable LCD screen. The next is the intelligent air shower. The air shower is a necessary channel to enter the workshop, which can reduce the pollution problems brought by entering and leaving the workshop.

What is the cleanroom? What help does cleanroom have for the production of fengshi LCD panel?There are many classes in cleanroom. In the common sense, cleanroom is defined as a workshop where the particles per cubic meter are controlled within 10,000. The general cleanliness class is usually divided into 10 class,100 class,1000 class,10000 class,100000 class.Food industry if there is 10,000class cleanroom is quite good.

For the manufacture of LCD screens, the dust-free workshop can avoid the floating dust and body dust and hair falling on the products in the air, as well as the static electricity caused by touch.

Fengsi is fastidious and strict in the production process, so in the dust-free workshop, the whole production line will be closed or semi-closed.This is also a measure for Fengshi to control the quality of products. Even if it is a speck, it must not affect the quality of products to ensure the quality of products.

It is precisely because Fengshi strives for excellence in quality control and treats product quality strictly in accordance with national and industry standards, making Fengshi become a synonym for high-quality products.

Why high brightness lcd digital signage is the future of advertising

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We’re living in a digital era, and a vast amount of brand advertisement now happens online. Yet those still practicing offline advertising have seen digital media in public venues reach more customers than videos on the Internet.
Over half of people who view lcd digital signage are able to recall the message in the advertisement, indicating extended engagement and interaction. With digital signage able to capture 400% more attention than traditional alternatives and achieve valuable engagement that produces sales, it looks to be set to continue as a popular advertising method.

With a demand for quality digital signage, high brightness signage- also known as digital posters, and advertising displays – has proven particularly popular. In this blog post, share their industry expertise to explain why digital signage looks to be the future of digital signage advertising.
It offer a ‘fully managed solution’ for independent traders. We consult on requirements and put forward a complete solution on an affordable monthly rental basis from the equivalent of as little as £3 a day.

We offer everything from supply to installation, and our in-house design team create bespoke attention grabbing, dynamic content which is uploaded and managed remotely via the cloud. Regular changes can also be made remotely, allowing you to keep your offers and seasonal promotions up to date.

Attracting attention
For any advertisement to make an impact, it needs to target the right audience and get them to engage long enough to understand what it is you offer that they need.But with online and offline marketing bombarding your target audience everywhere from their email inbox to their walk to work, getting noticed is easier said than done.

For an advertisement to be successful it must:

Communicate a message
Be professional
Target the right audience
Get noticed and grab attention
Allow engagement
Android digital signage

So how does lcd display digital signage score? As one of the leading providers of high quality digital signage options, lcd display is a sure way to advertise your content in a premium, professional way that instantly attracts attention and impresses your audience.

With a range of lcd display digital signage options available, including touch screen features, these display options offer your brand a platform which can be used to interact with customers 24/7.

As a name at the top of its game, lcd display as a brand is constantly developing to better its previous products. As a leader in the digital signage field, if it continues to develop and improve, they’re sure to be the future for all things digital signage, from menu boards to posters.

If you’re looking for an innovative way to stand out from competitors, lcd signage could be for you.
Click here to learn more about the digital signage.

More than half of customers are influenced by a restaurant’s menuboard

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What are some restaurant buzzwords we can’t escape? Delivery. Mobile. Integration. Ghost kitchens. Maybe some combination of all those things, with plant-based meat tossed into the fold. Yet are restaurant marketers skipping something dine-in and drive-thru guests literally can’t ignore? Research shows 56 percent of customers are influenced by high brightness lcd menuboards, and 74 percent said an easy-to-read setup is a top priority.

Operators talk to length about streamlining the ordering process. And one of the quickest routes to a positive ROI might just be where diners do the vast majority of their purchasing.

Fengshi said it improved sales and made service leaders more effective by simplifying the look and feel of  lcd digital menuboards. And added the change propelled line and speed of service.

The big flip, though, came with guest-facing metrics. Consumers simply had too many options before. Pick a burger. What bun, cheese, protein would you like? The back and forth started to frustrate customers and employees alike. Now, high brightness digital menu board offers top-to-bottom curated offers that can still be customized, but simply make a better first impression. Additionally, it allows the chain to nudge new users where it wants them to go.

In both cases, sunlight readable lcd menuboard optimization provided a chance to simplify without focusing solely on what was being cut. In fact, the change made room for future lcd digital menu innovation. It didn’t limit it. Improving speed of service wasn’t a bad kicker, either.

Last quarter it produced best period in term of speed of service in five years. It boosted drive-thru times 17 seconds. Sounds small, but it led to some three million more cars rolling through.

Many company rolled out a broad refresh, too, this past year intended to bring attention to expansive changes.Recently brought its center panel from 55 price points to 18 and introduced two new sections—make a meal and pick your pair. In Q3, menu optimization helped hike average check 5.8 percent.

The findings did not look into the use of digital menuboards, as only 30 percent of the brands in the study deployed them inside their four walls. None of them had digital displays at the drive thru.

At each venue, the mystery shopper made a statistical evaluation of both the drive thru and interior menuboards and then took photos of each. This took place in the spring of 2019.Satisfaction, but room to grow.
Two-thirds of the evaluators (66 percent) reported positive opinions of ordering from the menuboards, with 41 percent expressing top-box (liked it a lot) results. Drive thru and interior menuboards measured about the same. However, when asked what stood out, the shopper ratings varied significantly.

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Why your business should invest in digital signage

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Digital Display Solutions – You’ve probably seen them everywhere. If you’ve ever visited an office building, a retail store or even a doctor’s office, high brightness lcd digital signs are everywhere – and they’re captivating audiences in new, exciting ways that are able to display an array of information, offers and imagery. They’re a useful tool for a variety of businesses in different sectors including retail, hospitality or reception.

Fengshi provide custom digital display solutions, designed specifically for these industries to deliver a more engaging experience for your customers. Whether you’re interested in digitally updating your restaurant’s menu, wanting to display promotional offers in your retail store, or wanting to share news and information with your customers waiting in reception, we have solutions to suit your needs. But what are the benefits of digital signage? In this post, we cover some of the ways they can improve your marketing efforts.

Low cost creative
Compared to traditional print signage, advertising for digital signage is far less expensive to develop and roll out. By removing the cost of printing and installation, you can use the money you’ve saved to create multiple advertisement options. Consider testing different advertising styles or creating different versions of an advertisement in preparation for a certain outcome. For example, the result of a sporting event or a weather specific product.

Similar branding across all platforms
Brand recognition is one of the key components of any marketing campaign. If your customers begin to recognise your business by sight, they’re far more likely to trust the products or services you offer. That’s why making sure all your branding follows a similar style is so important. By taking advantage of advertising digital signage, you can match your advertisements with those that you create for social media, ensuring a consistent brand that your customers will come to know.

Relevant, timely ads
If you’re in retail, digital signage allows you to run ads for wet-weather clothing on rainy days, or sunglasses or sunny days at the drop of a hat. When it comes to hospitality, you can change your advertisements as the day goes by, from breakfast to lunch to dinner to happy hour. Whatever your industry, there are relevant and timely ads you’re able to take advantage of thanks to digital signage.

Video opportunities
Video is easily the best converting medium in digital marketing today. Even muted videos are far more engaging than stills and better at capturing – and holding – your customers’ attention. You could run short videos with captions to tell your customers a story or inform them of different offers while they’re waiting in line or in your reception room. If video is outside of your budget, you could create simple animations with pause and zoom effects to create a more engaging viewer experience.

Keep content fresh
You wouldn’t let your content go stale on social media. If an advertisement is no longer relevant, you’d pull it down and create something new and interesting for your customers. With digital signage, you can do the same, updating as frequently as you need to keep your customers engaged. Whether it’s new videos, promotions or even re-sharing your posts from social media, keeping content fresh keeps your customers interested.

The future is digital
Every digital and interactive display solution from Fengshi includes installation, training, ongoing support and maintenance, providing you with the tools you need to stay in front of your customers – and ahead of your competitors. No matter if you’re interested in retail displays, reception screens or even video walls for a shopping mall or large office space, we can help. The future is digital, and Fengshi are here to make sure your business rises to the challenge.

Be bold, be digital and make a statement! Contact us today about all our digital signage solutions.

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Digital display solutions and their future in business

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As high brightness sunlight readable lcd digital display solutions continue to evolve, it’s important to get a sense of where the overall market is headed by looking at a few of the key trends shaping display today and in the near future:

Better analytics.

With the sheer amount of lcd digital signage display solutions around us as consumers today, it’s easy for signage to get lost in the commotion. As a result it’s now more important than ever for digital display signage to be more closely tailored to its intended audience.

Personalising digital solutions has become a key focus for businesses and is becoming all the more possible with the use of better analytics, now improving almost daily with the assistance of new technologies like AI. Many businesses are beginning to utilise AI as a way to analyse historical customer data to deliver more effective, personalised content through their digital display solutions.

An increasing number of displays.

Recent studies have shown trends moving towards businesses (mostly retail/consumer) exclusively communicating with customers via display panels. Many businesses are looking to eliminate queues and checkouts to allow shoppers to buy without needing any employee assistance (food chains increasing touch screen ordering systems or self-serve checkouts at supermarkets for example).

The recent retail data points towards these trends, with many industries already deploying digital display solutions or planning to in the near future:

54% of restaurants plan to use digital signage in more locations
40% of retailers plan to use digital signage in the future
63% of banks have installed digital signage or plan to install it
Mobile Integration

Smartphones would be traditionally thought of as a rival to digital display screens, often taking consumer’s attention away from their outer environment. However, they have a significant role to play in the future of digital display as an interactive tool for users, as well as a way for businesses to better understand their customers by engaging with them on different personal levels by delivering personalised content.

This way of thinking is already being utilised in various global airports, with digital menu boards, kiosks and information displays which interact with smartphone apps to help customers with a variety of tasks.

Cloud-based technology

In the past and within many currently installed digital display solutions, the most commonly used technology for updating media within a display has been SD cards. Recently, a better method of doing this has been gradually evolving into the digital signage market; cloud technology. Using the cloud in digital display is secure, effective and offers instant, scalable implementation while increasing content security and decreasing maintenance costs.

Interactivity

Restaurants are probably the most well-known adopters of interactive digital signage technology for consumers. The willingness of customers to accept interactive solutions like table-top screens with ordering, gaming and promotional functions has led to a dramatic growth in interactive digital signage solutions across the sector. Interactive displays are making their way into other industries such as direct advertising and retail marketing, with customers embracing the technology as an easier way to connect with businesses.

Streaming content in real-time

Digital display solutions are designed with a host of goals in mind which all boil down to one goal: To create a great digital experience. When you combine real-time content streaming with rich media in any business landscape that is exactly what you achieve.

Businesses have infinite opportunities to explore from streaming live content. The latest media players have the ability to act as IP servers on video walls or display screens for streaming media. These act as a perfect way to entertain, encourage and teach consumers about services or products offered by any business.

There are numerous trends that are shaping the future of digital signage, and you can expect this to grow exponentially as the market continues to grow. However, to get the most out of them, consider a system that corresponds to your business needs and one that makes sense from an overall corporate viewpoint.

If you think your consumer’s experience with your product or service could be enhanced with the use of digital display, speak with one of our experts about our different options for a number of industries.

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Using digital signage to drive retail traffic

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Practically every non-luxury retailer has been known to high brightness sunlight readable display posters in their shopfront windows spruiking price discounts, special offers or inventory sales in the past, many of which continue to do so today.
Currently, retailers are beginning to use sunlight readable window facing display storefront digital signage to drive retail traffic in its varying forms. Utilizing digital displays helps to achieve the same strategies and goals as traditional advertising methods, but uses far simpler and more flexible methods to do so. We’re seeing retailers – big and small – installing lcd screens into stores to achieve specific goals like improving customer experience, increasing foot traffic, boosting sales and better all-round branding.

Why You Should Take Things Digital

While traditional methods like posters and lightboxes may seem inexpensive in the short term compared to digital displays, many retailers find the opposite in the long run. With key factors like reduced material and operational costs, higher impact content, change-out speed and expanded inventory driving the storefront transformation at a diminishing cost over time.

Reduced Material and Operating Costs

By installing digital signage in a retail setting, businesses can look forward to reduced costs in both resources and operational wages. Think shipping expenses for promotional materials, man-hours devoted to hanging posters and inspections/updates from marketing and regional management. All of these costs can be reduced significantly with the introduction of digital signage into a retail setting.

Higher Impact Content

Traditionally, retailers using print needed to keep the messaging short, crisp and to the point with only the one opportunity to display a promotion on any given advertising board. With digital displays, retailers are able to add video and motion graphics, cycling through multiple benefits, price offers and calls to action with the ability to still keep the messaging clear and simple as opposed to fitting everything onto the one board.

Change-Out Speed

Sticking a poster onto the shopfront window might only take a minute, but the planning and coordination behind those promotions can take weeks. Any artwork for the posters goes through the whole creative process, then to pre-press and print and finally shipped off to all stores within the retail chain. This whole process requires a high level of project management and production coordination and also needs to be checked regularly for compliance – to make sure all retailers are using the material as intended.

Utilising digital signage, any artwork that has been created can be scheduled, targeted and distributed as new marketing content to all retailers in a few minutes. Getting retailers to comply to the promotion 100% shouldn’t be an issue as all content would be served from a shared network to digital displays. With smarter internal inventory systems it’s even possible to automate digital displays to update products and offers according to stock levels for example.

Expanded Inventory

Digital signage gives retail storefronts the ability to sell as many products as they want and display as many messaging as needed, all on the one display. This means they can promote larger chunks of their inventory, choosing specific campaigns to target niche audiences. Think food operators being able to change their messaging on any given display from breakfast, to lunch and then dinner specials instead of showing poster signage for all 3 menus at all hours.

If your business has any retail storefront still using the more traditional advertising methods, using digital signage to drive retail traffic could work to reduce your running costs in the long term, and revolutionise your outbound messaging.

For an analysis on how digital display could improve your retail offering, speak to one of the experts at Fengshi today.

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Are you looking to make your digital signage really standout?

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Do your existing large format displays look tired and washed out?
An ultra high brightness display will make your content look better and make your customers stop and look. Ultra high bright monitors make a huge difference to how your content is viewed whether it is indoor or out.

Why do you need a Sunlight Readable LCD screen?
LCD monitors use a backlight to illuminate the liquid crystal display to produce an image – think of it like a moving stained glass window. If the light in front of the screen is brighter than the backlight then the image on screen will look washed out or very dull. By increasing the light behind the screen the image can punch through the ambient light producing a clear and visible picture.

It is not just about the brightness.
These screens are designed for use in direct sunlight. With sunlight comes heat. A normal LCD screen when exposed to high temperatures will fail causing dark patches to appear on screen which degrades the screen overtime. The LCD panels used in high brightness screens are designed to withstand extreme temperatures up to 110ºC without blackening.
All our displays are commercial grade and designed for continuous 24/7 operation. Whether in use as a standalone screen, part of a video wall matrix or installed in an outdoor enclosure our range of products will ensure your message is displayed clearly to your customers.

Fengshi LCD CNNLCD now we have 10.1inch~98inch LCD panel with brightness of 700nits~5000nits We offering customized service according to the size and brightness of customers’ needs. Special launch 4K HD high brightness LCD panel, ultra high brightness LCD panel.Full outdoor lcd display, window facing display, digital menu board, open frame display.Fengshi independently designed the aluminum structure of the high brightness LCD Module with good thermal conductivity, straight edge structure and better brightness uniformity. Combined with a new generation of high brightness and energy-saving backlight modules, it is the best choice to outdoor high brightness LCD panel.

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