Digital signage market 2020 top leading countries

The report titled on “Digital Signage Market” provides in-depth analysis of Product Scope, Market Overview, Market Opportunities, Market Driving Force and Market Risks. Digital Signage Market competitive landscapes provides details by Vendors, Including Company Overview, Company Total Revenue (Financials), Market Potential, Presence, Digital Signage Industry Sales and Revenue Generated, Market Share, Price, Production Sites And Facilities, SWOT Analysis, Product Launch. For the period 2015-2020, this study provides the Digital Signage market sales, Revenue and Market Share for each player covered in this report (Samsung Electronics, LG Electronics, Philips, Toshiba, Daktronics, Sony, Panasonic, NEC Display, Sharp, Planar Systems, Mitsubishi, Innolux, Advantech, Viewsonic, Cisco Systems Inc, Marvel).
Some of the Major Highlights of TOC covers: Development Trend of Analysis of Digital Signage Market, Global Digital Signage Market Trend Analysis, Global Digital Signage Market Size (Volume and Value) Forecast 2019-2025, Marketing Channel, Direct Marketing, Indirect Marketing, Digital Signage Customers, Market Dynamics, Market Trends, Opportunities, Market Drivers, Challenges, Influence Factors, Methodology/Research Approach, Research Programs/Design, Market Size Estimation, Digital Signage Market Breakdown and Data Triangulation, Data Source.

Scope of Digital Signage Market: Digital signage is a sub segment of signage. Digital displays use technologies such as LCD and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.Digital signage is a specialized form of video broadcast aimed at a very narrow niche audience in which video or multimedia content is displayed for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as a commercial-grade LCD or plasma display, which is the products discussed in this report.Digital signage have broad end-use applications, it is widely used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. It is also commonly used in corporate, employee-facing environments. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. The system can employ multiple screens if an extra-large display is required. The increasing demand for digital signage in public and commercial sectors, advancements in technology offerings and rising infrastructure are the key driving factors for the digital signage market.The global Digital Signage market is valued at xx million US$ in 2017 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2018-2025.

On the basis of product type, this report displays the shipments, revenue (Million USD), price, and market share and growth rate of each type.

1.LCD Display
2. Others

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, shipments, revenue (Million USD), price, and market share and growth rate for each application.

2. Healthcare
3. Hospitality
4. Transportation

Digital Signage Market: Regional analysis includes:

Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)
Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
North America (the United States, Mexico, and Canada.)
South America (Brazil etc.)
The Middle East and Africa (GCC Countries and Egypt.)
Important Digital Signage Market Data Available In This Report:

Emerging Opportunities, Competitive Landscape, Revenue Shareof Main Manufacturers.
Strategic Recommendations, Forecast Growth Areas of the Digital Signage Market.
Company Profiles, Product Analysis, Marketing Strategies, Emerging Market Segments and Comprehensive Analysis of Digital Signage Market.
Challengesfor the New Entrants, Trends Market Drivers.
This Report Discusses the Digital Signage Market Summary; Market ScopeGives A Brief Outline of the Digital Signage Market.
Market ShareYear-Over-Year Growth of Key Players in Promising Regions.
Key Performing Regions (APAC, EMEA, Americas) Along With Their Major Countries Are Detailed In This Digital Signage Market Report.

How digital signage come to your rescue in the corona virus (COVID-19) crisis?

The entire world has only one thing in their mind at the moment – COVID-19. Many countries and regions are in absolute lockdown and it is crucial for everyone to understand the crises that we are in. All businesses are shut apart from the ones that need to cater for public welfare. It is during this time that High Brightness Digital Signage can be used to inform and educate the masses about the virus and its implications.
Since we have cloud-based software like Fengshilcd Screen to manage the content on the digital screens with ease, all that needs to do is prepare the content and display it.

Here is a list of things that can be done with Digital Signage to tackle the urgent situation:

1) The government could use the signboards under their surveillance to urge people to stay home and how to take care of themselves using Digital Signage
Since we are all new to this situation, everyone needs to be properly explained several terms like ‘Social Distancing’, ‘Lockdown’, ‘Emergency’ and ‘Self-quarantine’. Digital Signage LCD Display on the streets and public places can be put to the best use to spread complete awareness about these terms. The best part is this can be done by staying at one’s home through a laptop or a PC. It’s that simple!

2) Functioning businesses could use Digital Signage to keep the working employees informed about the precautions to be taken to keep themselves safe While a lot of businesses are closed due to lockdown, there are some who still work to serve the public like manufacturing units, testing laboratories, warehouses and other health care centers. While the staff here puts every effort to take care of the needs of the general masses, their health care is important equally.

Digital Signage can be used to display the precautions to be taken while working. Safety measures can be displayed on the screens, so they are constantly reminded of the care they need to take. This again can be managed remotely with Digital Signage software!

3) Hospitals and health care centers can use Digital Signage to help the patients and visitors informed about the virus.
This part is probably the best use Digital Signage can ever be put to in the current situation. By having digital screens at the Doctor’s office, waiting area as well as the hallways showing the symptoms, precautions to take, risks, steps to take care, how the infection spreads, mortality statistics and many more, everyone can be educated.
Digital Signage at the health care centers can also be used to manage the queues and communicate with the waiting patients effectively without having the physically be present there.
All said and done, we are all a family and we need to tackle this huge problem like one. Let’s fight Coronavirus(COVID-19) by staying at home and following social distancing! Stay home, stay safe everyone!

How digital signage helps retailers to stay ahead in COVID-19 outbreak?

The entire world is fighting a difficult situation this year. The sudden outbreak of COVID-19 has left everyone stressed and anxious. People are scared to go out and if they do, they need to be absolutely careful. Every business is facing crises. Exploring new ways to fulfil the current need and also assuring safety are the steps businesses should take to survive.

In this Pandemic, retail sector has faced a down hit but also has an opportunity to navigate new ways and turn this into growth. Cloud based tech solutions are imperative in such times to reach masses and market one’s offerings. Retail digital signage is one such mode that can be employed in several ways by the retail industry to communicate with masses and keep them informed about one’s services. Both demand and supply chains are worst affected and hence it becomes a responsibility to keep your customers well prepared for the situation.

5 Ways LCD Digital Signage Help Retailers in Corona Crisis
1) Keep your customers informed about the stock availability
If you are a retail service provider that offers perishable items or are providing items used on a daily bases, it is quite possible that you won’t be able to meet the uncertain surge in the demand of these items while people are planning to stock them. It is also possible that people might queue up and you need to communicate them about the availability of goods.

High Brightness LCD Digital signage can come to handy in this situation. Instantly update the status of items available and those not available so customers can prepare their list well in advance. If a certain item goes out of stock, it can be easily update on the Digital Signage. This creates less chaos and helps you manage the customer needs smoothly.

2) Display way finding so customers don’t crowd up

If you own a big retail shop or a mart, using signage to guide the customers on the stock at every section can be a great way to streamline the crowd and spend their time searching for items. A digital signage at the entry guiding on the sections and where they are placed can be a good way to lead the pack of customers.

The placing the digital signage can be such that customers can know where each a every section is easily and proceed to make purchases accordingly. The benefit of digital signage over paper prints is that they can be updated as an when needed when the stock sections are changed.

3) Inform customers on offers available on needed items so they can benefit from it

Every customer loves to benefit from offers and when it comes to necessity items, they tend to grab more eyeballs. Display the list of offers on the digital signage so customers can benefit from it. This also induces them to turn your loyal customer and visit your retail shop every time they are looking to make any purchase.

As a retail owner, one can also create offers to clear the perishable stocked up items and display them. Since the offer is store specific, it grabs more eyeballs and more people are induced to make purchases. By displaying offers in a way that they communicate the message effectively, good benefits on both the customer side and the retailer’s side can be established.

4) Display newly added items essential during the Pandemic to grab more footfalls
As a retail outlet, one can always choose to add more items to their stock to sell. This offers an opportunity to add the needed items during the pandemic like masks, sanitizers, soaps or any other item to be used on a daily basis to your outlet.

Tough times always require innovative and flexible ways to adapt to the situation and your retail outlet can well serve for the same. Putting a digital signage with the images of the needed items will get your more sales and also provide your customers with the items they have been looking for elsewhere.

5) Showcase engaging content to keep your customers calm
It goes without saying that the current situation can cause anxiety. We would often dive into thoughts that are negative, frustrating and not necessary. By high brightness lcd screen displaying content that is inspiring, entertaining and informative can help keep the nerves steady.

There are several communities in our society that are making efforts to help each other – as a retailer you can showcase the same so if people are wanting to volunteer, they can do so. High Brightness Digital signage is in a way a mode of communication that will grab eyeballs and it depends on you as a retailer how to benefit from it.

Ways to use digital signage to attract millenials

For most businesses, the target audience of today are the Millennials who belong to the age group between 20 to 37. This is a generation which makes up to the maximum amount of population in a city like Dubai. The best part about this generation is that they are familiar with the new concepts and hence the best way to advertise your business is with the help of digital signage. Digital signage today has proven to be an effective tool of advertising and marketing your business and this effective tool can also have a very positive impact on the millennials of today.

We have listed down some of the reasons that rightly prove why lcd digital signage is the perfect tool to use especially if your target audience are the millennials of Dubai.

It Is Quite Appealing To Them

The younger audience of today is well accustomed with the digital era. This means that they have been around the technology almost all their lives and hence are well aware about the new advancements that keep happening. Besides this millennials of today can easily adapt to any new technology and not only this but they also support businesses or organizations who are adapting the same. In simpler terms millennials are able to better connect with the business or organization who is digitally active. For this reason when you lose a high brightness lcd digital signage as a medium of promotion you can easily appealed to this set of audience who have an equal passion and affection for technology. Besides this digital signage can help in making your organization look hip and modern which can easily connect with the millennials of today.

It Can Integrate With Online Marketing

You must understand that the millennials of today do not discriminate the world in terms of online or off-line. They can easily embrace both these categories and enjoy the visual experience of flipping through a paper catalogue and other same time enjoy an online order process. They prefer both a brick and mortar model and at the same time in e-commerce website when they want to look out for something with cheap prices and faster delivery. This means that you can use your digital signage to direct people to an online survey and at the same time you can combine it with push notifications and geofencing techniques in order to help them reach your store as well.

Matches Their Interest

Generally the millennials of today tend to like things that reflect their interest in some or the other way. This means that when they’re watching any video or streaming any music or even shopping they can instantly get recommendations based on their interest and previous habits. You can do a similar tactic using an algorithm like this with the help of your digital signage. This means that you can change the content all through the day based upon the traffic that is passing through the digital signage. This will help in reflecting their interest and better engagement.

The evolution of digital signage window displays

A window display is a great canvas for Digital Signage. With a big window looking out to those passing by your shop or restaurant, you have a direct line to potential customers. However, until relatively recently the Digital Signage industry was not taking full advantage of this space. One look at our website and you can see our range of ‘High Brightness’ products is growing at a rapid pace. In this blog I’m going to look at the evolution of Digital Signage Window Displays.

Before we manufactured High Brightness solutions, conventional brightness Digital Signage screens like our Android Advertising Displays or Android Freestanding Digital Posters would have been used in windows. As great as these screens are, this is not really what they are designed for. When placing a screen into a window a whole host of challenges arise that a screen needs to be equipped for. The key issues were the brightness level of the screen competing with the sun, as well as the temperature regulation of the display itself. There was also the fact that these displays featured a tempered glass front meaning when they were installed into window displays there were two layers of glass, creating addition reflections. It was clear to us that a purpose built solution was needed for this market.

As the screens were for use in window displays they needed to be able to cope with the increased temperatures from prolonged exposure to direct sunlight. The screen needed a temperature control system to regulate the heat of the screen to keep the LCD panel running at the optimum temperature. Compared to other solutions on the market the High Brightness Monitors were a cost effective solution that we saw was missing from the marketplace. Customers loved having our award winning all-in-one Digital Signage software solution bundled with the new High Brightness hardware.

Not every window display is the same so just having one solution for all doesn’t make sense right? When mounted into a south facing window display the brightness of the High Brightness Professional Monitor was not sufficient to counteract the reflections and distortions the direct sunlight can bring. The ‘Ultra High Brightness Monitor‘ launched is the premium solution for this problem. With a brightness of 2,500cd/m2 the display is ten times brighter than that of a domestic television. A side-effect of an LCD panel being exposed to direct sunlight is that temporary blackening defect can occur on the panel when it overheats.

The Ultra High Brightness Monitor uses a special panel that can withstand surface temperatures up to 100°C with no blackening defects occurring. A freestanding version of this product was launched to create a true all-in-one Digital Signage window display.
The latest evolution came with the recent launch of the Hanging Double-Sided Window Displays. We saw from the market that some customers wanted to have screens facing their windows and inside at the same time. Solutions on the market would have been costly, involving buying two screens and mounting them together and often looking bulky. That is what makes the Hanging Double-Sided Window Displays even more extraordinary is that they are slimmer than even the single sided High Brightness Displays. The compromise for this is that the outer facing side has a brightness of 2500cd/m2 while the inside is 700cd/m2.

There are multiple challenges that you face when placing a Digital Signage screen inside a window display. From the brightness of the screen to how to the display regulates its temperature to how the screen is mounted; so a wide range of solutions is needed. That is why the breadth of solutions has evolved so quickly and will continue to do so. As I said before not every window display is the same so by having a range of considered solutions means we can meet the developing requirements the market needs.

Click here to learn more about window facing display.

Fengshilcd powers digital signage at experiential landmark

Digital signage is widely used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies such as LCD, displays, and projection to display contents such as digital images, videos, and information. Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to present information. The digital signage market in education sector is growing phenomenally with its unique advertising and communication capabilities in the age of digitized education system.

A experiential landmark in art and cultural district, recently deployed seven LCD video walls as well as circular LCD displays, lift lobby displays and an interactive gaming facility. Fengshilcd provided its Series 4 players to power the seven LCD video walls and other players for the other displays, according to a press release.

used cloud to deliver live streamed events to the displays such as performances by musicians, dancers and theater performers, as well as special promotions. It also installed 1,000 fengshi players throughout the area, which were powered by Power-over-Ethernet, according to the release.

“The high brightness sunlight readable lcd display installation is an exciting example of how digital signage can at once improve a building’s aesthetics, enrich the visitor experience and enhance convenience,” fengshi said in the release. “Featured promotions and special events at fengshi are presented in the most dynamic and visual way possible while the wayfinding solution helps customers find the location of restaurants and retail stores.”

How digital signage can help you reopen safely

Municipalities and organizations around the country are beginning to relax COVID-19 restrictions, but things can get confusing pretty fast for people. Each state, county and city may have their own guidelines, and even individual organizations or different facilities can have their own set of rules. By leveraging the power of digital signage, you can make sure that everyone who goes to your location, whether it’s customers, visitors, employees or students, knows what to do and where to go. And, more importantly, how to stay safe and healthy.

Obviously, you’ll want some sort of welcome back message up on the digital signs. This is more than just a “feel good” tactic; it also serves to remind your audience that things are a little different now and that there may be changes that they need to pay attention to. Also, this is a great opportunity to thank your staff and clients for supporting you during the closure.

Some places are requiring visitors to either pre-register or register upon entering a building. If this is the case, a reminder message on entryway or reception screens will help set expectations, and you can provide instructions for how to register or contact the person you’ve come to see right on screen.

Buildings may also have a maximum capacity for the time being. Tying a data source like Excel to your digital signs will help people keep track of how many people are currently onsite. And it updates automatically on screen as numbers are entered in the spreadsheet. Elevators and other enclosed spaces may also have capacity limits. You might post physical signs at strategic locations, but the digital messages can help reinforce these rules, as well as make you iconography and imagery familiar to the audience. If there are areas that are off limits to visitors, a message with that information, and maybe a map of restricted locations, would also help head off potential problems.

It will be important to include messages about your facility’s policy on masks and social distancing (for walking, standing, queuing and even sitting). You’re almost certainly going to want to include frequent reminders to wash hands. You may also have disinfectant or bottles of hand sanitizer in various locations, and messages on the digital signs can not only remind people when they should use this (for example, before touching elevator buttons), but where those hygiene stations are in the facility.

To minimize how often people need to touch things, you might add a policy of trying to leave doors open whenever possible, or to take the stairs over the elevator if your destination is just a couple of floors away.

Some organizations are implementing one-way hallways to help people maintain proper distancing. High Brightness LCD Digital Signs can point the way with simple directional arrows. Some stairways may also become one-way during this transition period, with certain ones being “up only” while other are “down only.” Even if you have these instructions on screens, it’s still a good idea to put directional markers on floors and stairway doors.

Reminders to wipe down workstations and other areas used when finished are also a good idea. It may seem obvious, but there’s a lot of newness going on, and reminding people can only be of benefit to them and your organization. Similarly, messages telling people to cover their mouth when coughing or sneezing, and to stay home if they feel any symptoms may seem like overkill, but it’s better to be safe than sorry. Even policies like not sharing pens, cups and other commonplace items are a good idea.

On-site locations such as café or gyms may remain closed or have new hours of operation, or they may have rules of their own. Again, use your digital signs to keep people updated so you can set accurate expectations and avoid confusion or frustration.

If you have interactive lcd displays, QR codes are a great way to retain the benefits of interactivity without asking people to touch screens. Adding a voice-use interface, where people interact with the lcd screen simply by talking to it, keeps all of your interactive option while minimizing risk to your audience. At the very least, you should have sanitizer next to the lcd screens, and reminder messages to wipe it down after use to minimize germ transmission.

You can also add a voice interface to some interactive meeting room digital signs, making them a totally hands-free option for space management. If you can’t do that, you can still put messages on your room digital signs that list things like current seating capacity, and maybe show a seating chart with spacing recommendations. Policies about how to enter and exit meeting rooms (for example, always enter/exit in a clockwise direction) can help avoid crowding around doorways. Room signs can also show if a room is waiting to be cleaned, in the process of being cleaned, or is ready to go for the next group of people.

Even if you don’t have room digital signs, you can still put room capacities, seating recommendations and other room policies on your large screens. This can help your staff to know which rooms are best for their meeting, and what to expect when they get there. And this isn’t just for meetings, you can do the same for computer labs, cafeterias, libraries, huddle/collab places, lounges and any other shared spaces.

On all of your reopening messages, try to include a QR tag or short URL that lets people access a comprehensive list of current guidelines on your intranet or website. Including links to state or county guidelines, or even CDC recommendations, can also be helpful to remind people that all of these new rules are part of a much larger picture.

And don’t forget to reinforce the positive. COVID-19 has created major change in people’s lives, and getting used to new rules can cause some people to feel anxious. So, try to counteract that with some inspirational, motivational or even funny messages. As restrictions are lifted, instead of simply discontinuing those messages, celebrate that change and let people know about the most recent step toward normalcy. Lightening the mood helps everyone deal with the current situation better, and creates community and unity.

Hopefully, people were already used to relying on your lcd digital signs for current info, so getting on-screen updates about reopening measures should seem natural to them as they come back to your office, school or shop. The key is transparency and communication, and with the right reopening messages you can ease stress, minimize disruptions, and keep everyone safe and healthy.

Click here to learn more about digital signage.

Releases coronavirus response digital signage solutions

It is expanded its suite of Health Protocol Solutions to help businesses reopen and adjust to the COVID-19 pandemic with new digital signage solutions.

COVID-19 Digital Signage
Expanded its suite of Health Protocol Solutions to help businesses reopen and adjust to the coronavirus pandemic with hardware and software tools for occupancy management, temperature screening and public health announcements.

The new solutions are largely part of digital signage packages that include wellness kiosks, occupancy management systems, portable battery-operated systems and contactless interactive digital displays.

A statement that digital signage solutions are helping businesses address pubic health concerns as regulations and guidance continues to change.

“These purpose-built digital signage solutions combine leading displays with the industry’s top sensors and software,” “They’re designed to help retail stores, schools, transit centers and public venues address specific needs that are unique to the current consumer environment, including greater information sharing, customer health monitoring and occupancy tracking.”

Wellness kiosks
The upright, rectangular wellness kiosk systems include a thermal scanner for temperature scanning integrated with a 22- or 32-inch high brightness lcd digital webOS Signage display. It also includes a motion-activated hand sanitizer dispenser and slots for boxes of gloves or masks.

Read Next: New Digital Signage from Optimized for Outdoor Applications

Occupancy management
With a greater emphasis on social distancing, retail environments must control how many people are inside the store at once. Occupancy Management Solution integrates with 49- and 55-inch high brightness lcd displays and can reduce staff workload by tracking when customers enter and exit. The system includes a separate media player that can help manage traffic by providing wait times or current store occupancy.

Health protocol signage
The Portable A-Frame Display solution combines a 32-inch high brightness Singage display with folding or rolling base so it can be easily relocated. Digital signage can help communicate rules and restrictions in retail stores, schools, and corporate campuses. Larger solutions are available in 49- and 55-inch displays.

Contactless interactive solutions
Contactless solution packages can be customized to any business and are built around virtually any fengshi display to fit specific needs. These solutions allow customers to connect with on-screen digital content through their own mobile devices or voice controls.

Digital menu board solution for restaurants

Solution for restaurants, fast-food and other franchises including gas stations, allows for a flexible menu to be customized to the time of day, geographic location, days of the week or weather, resulting in better decision making by the customer and increased sales. The solution consists of high-resolution commercial grade high brightness lcd monitors with matching bezels and adapted to the continuous operation in harsh conditions. These displays are equipped with built-in, professional grade players with passive cooling requiring no additional space or other considerations. This reduces device downtime while increasing service life and easier and faster servicing. A specially designed fastening system with low weight also ensures easy installation and service.

The article highlighted the consumer’s frustration with the menu, detailing that the customer, in this case, wasn’t just “hangry,” but frustrated. Seems the lightning-fast digital menu animation gave him just seconds to see, then recall the name of the item he really wanted to try. As a result, the customer ended up ordering an item he was familiar with, instead of getting to try the new chicken sandwich he really wanted.

Imagine the overall dissatisfaction in having to settle for that standard burger, when you really wanted the chicken — especially as you see that desired sandwich flash across the menu as you pull away. A real bummer, to be sure, as well as an instance that prompts the question: What is the goal of digital menus’ animated content after all?

We want to empower customers to find what appeals to their appetite, right? In limited-service settings, we want to help guests make quick decisions, while helping them to feel confident in their selections, but also keeping the whole process simple and quick. And there, too, some limited-service concepts get in their own way by choosing poorly designed printed menus.

For instance, on a recent trip to a growing Mediterranean fast-causal chain, where guests pick up small printed to-go menus to choose their orders as they approach the counter, I watched some guests step out of line to analyze calorie counts. Health-conscious customers went on to their mobile browsers to find nutritional values for specific items that were part of each meal. More info, please!

Another couple made their way to the order counter where they conversed with one another about different options on the tiny paper handout. The line and frustration built as the couple asked the order-taker what was included with each meal. It literally took 10 minutes for the one order! So, where were the pictures anyway? Show me that tilapia with caper-dill sauce, please!

When digital menus rush the customer
Now let’s talk about slowing things down a bit. Digital menus can be stellar for giving us visuals and appealing to our taste buds. But what happens when the flash animation is too fast?

I consider myself a fast reader but it can easily turn into a game of “who saw it first?” As mentioned in the aforementioned Wall Street Journal article, customers want a realistic opportunity to see the menu, but not have to chase down or wait for the content they really want to reappear. “Now you see me… now you don’t” tactics do not lend themselves to a satisfying ordering experience.

When trying to improve the bottom line with any menu design, a balance of information, animation and animation speed is the bottom line goal. Over the course of working with numerous brands of all sizes, we’ve tracked the sales data and talked to restaurant operators about what most pleases their customers in this area of daily operation.

What’s really working?
Well, printed menus just don’t do this customer need justice anymore, especially with growing concerns about sustainability and waste. However, brands and customers can both win when animation and imagery is used for featured items.

So though it may seem obvious, give some real thought to the time your content actually stays on screen before customers and make sure you’re keeping it in front of their eyes long enough for the average customer to make a decision and selections. This is absolutely essential to your QSR’s customer experience because it cuts ordering complications and empowers consumer tastes.

2 ways to save money on digital signage

As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. Digital signage can help provide solutions to make it easier, but it can also be expensive. Luckily, there are a few ways to save some cash on digital signage.As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. For example, many retailers are looking for ways to enforce capacity and social distancing requirements without allocating precious employee time.

High Brightness LCD Display Digital signage can help provide solutions to both monitor customer movement and ensure social distancing.

That being said, there are a few ways you, as an end user, can save some cash on digital signage if you decide to deploy it.

Determine your hardware minimum
What I mean by hardware minimum is you need to consider carefully what type of hardware you actually need to get your message across. What is the simplest and cheapest equipment you can use?

For example, if you are just looking to showcase your latest promotions and advertisements, do you need a 4K video wall or a simple LCD display? Do you need a robust media player or a USB thumb drive to deliver content?

I’m not saying you need to purchase the cheapest equipment out there, but rather you need to determine what your requirements are and what your negotiables are. For example, your requirements might be that you need a display that can deliver three pieces of content 24/7 and your negotiables would be the overall screen resolution and size.

Be careful in the planning stage to not get requirements and negotiables mixed up, and make sure to talk carefully with your vendor about hidden costs such as repairs and warranties.

Take advantage of apps
When it comes to digital signage software, it is easier than ever to integrate complex features, such as social media feeds, analytics, content triggers and other features, thanks to many digital signage apps out there. And the best part is, most of these apps are pretty inexpensive.

For example, many apps will feature digital signage content templates, which will help you easily craft content that looks good on any screen.

Some companies also offer free apps or trial versions that you can use. That way you can see if the app is right for you before you make a purchase.

The final word
When it comes to saving money, there are many more tips I could give, such as comparing hardware offerings, purchasing upgrade plans to save money down the road, and other options. However, most of these tips boil down to one key principle: Do your research.

When you clearly research what your needs are and what the market can provide, you will have a leg up and won’t outrun your budget as easily. Your goal, after all, should be to communicate your message clearly with digital signage, not add every bell and whistle.

Click here to learn more about digital signage.