Why your business should invest in digital signage

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Digital Display Solutions – You’ve probably seen them everywhere. If you’ve ever visited an office building, a retail store or even a doctor’s office, high brightness lcd digital signs are everywhere – and they’re captivating audiences in new, exciting ways that are able to display an array of information, offers and imagery. They’re a useful tool for a variety of businesses in different sectors including retail, hospitality or reception.

Fengshi provide custom digital display solutions, designed specifically for these industries to deliver a more engaging experience for your customers. Whether you’re interested in digitally updating your restaurant’s menu, wanting to display promotional offers in your retail store, or wanting to share news and information with your customers waiting in reception, we have solutions to suit your needs. But what are the benefits of digital signage? In this post, we cover some of the ways they can improve your marketing efforts.

Low cost creative
Compared to traditional print signage, advertising for digital signage is far less expensive to develop and roll out. By removing the cost of printing and installation, you can use the money you’ve saved to create multiple advertisement options. Consider testing different advertising styles or creating different versions of an advertisement in preparation for a certain outcome. For example, the result of a sporting event or a weather specific product.

Similar branding across all platforms
Brand recognition is one of the key components of any marketing campaign. If your customers begin to recognise your business by sight, they’re far more likely to trust the products or services you offer. That’s why making sure all your branding follows a similar style is so important. By taking advantage of advertising digital signage, you can match your advertisements with those that you create for social media, ensuring a consistent brand that your customers will come to know.

Relevant, timely ads
If you’re in retail, digital signage allows you to run ads for wet-weather clothing on rainy days, or sunglasses or sunny days at the drop of a hat. When it comes to hospitality, you can change your advertisements as the day goes by, from breakfast to lunch to dinner to happy hour. Whatever your industry, there are relevant and timely ads you’re able to take advantage of thanks to digital signage.

Video opportunities
Video is easily the best converting medium in digital marketing today. Even muted videos are far more engaging than stills and better at capturing – and holding – your customers’ attention. You could run short videos with captions to tell your customers a story or inform them of different offers while they’re waiting in line or in your reception room. If video is outside of your budget, you could create simple animations with pause and zoom effects to create a more engaging viewer experience.

Keep content fresh
You wouldn’t let your content go stale on social media. If an advertisement is no longer relevant, you’d pull it down and create something new and interesting for your customers. With digital signage, you can do the same, updating as frequently as you need to keep your customers engaged. Whether it’s new videos, promotions or even re-sharing your posts from social media, keeping content fresh keeps your customers interested.

The future is digital
Every digital and interactive display solution from Fengshi includes installation, training, ongoing support and maintenance, providing you with the tools you need to stay in front of your customers – and ahead of your competitors. No matter if you’re interested in retail displays, reception screens or even video walls for a shopping mall or large office space, we can help. The future is digital, and Fengshi are here to make sure your business rises to the challenge.

Be bold, be digital and make a statement! Contact us today about all our digital signage solutions.

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Digital display solutions and their future in business

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As high brightness sunlight readable lcd digital display solutions continue to evolve, it’s important to get a sense of where the overall market is headed by looking at a few of the key trends shaping display today and in the near future:

Better analytics.

With the sheer amount of lcd digital signage display solutions around us as consumers today, it’s easy for signage to get lost in the commotion. As a result it’s now more important than ever for digital display signage to be more closely tailored to its intended audience.

Personalising digital solutions has become a key focus for businesses and is becoming all the more possible with the use of better analytics, now improving almost daily with the assistance of new technologies like AI. Many businesses are beginning to utilise AI as a way to analyse historical customer data to deliver more effective, personalised content through their digital display solutions.

An increasing number of displays.

Recent studies have shown trends moving towards businesses (mostly retail/consumer) exclusively communicating with customers via display panels. Many businesses are looking to eliminate queues and checkouts to allow shoppers to buy without needing any employee assistance (food chains increasing touch screen ordering systems or self-serve checkouts at supermarkets for example).

The recent retail data points towards these trends, with many industries already deploying digital display solutions or planning to in the near future:

54% of restaurants plan to use digital signage in more locations
40% of retailers plan to use digital signage in the future
63% of banks have installed digital signage or plan to install it
Mobile Integration

Smartphones would be traditionally thought of as a rival to digital display screens, often taking consumer’s attention away from their outer environment. However, they have a significant role to play in the future of digital display as an interactive tool for users, as well as a way for businesses to better understand their customers by engaging with them on different personal levels by delivering personalised content.

This way of thinking is already being utilised in various global airports, with digital menu boards, kiosks and information displays which interact with smartphone apps to help customers with a variety of tasks.

Cloud-based technology

In the past and within many currently installed digital display solutions, the most commonly used technology for updating media within a display has been SD cards. Recently, a better method of doing this has been gradually evolving into the digital signage market; cloud technology. Using the cloud in digital display is secure, effective and offers instant, scalable implementation while increasing content security and decreasing maintenance costs.

Interactivity

Restaurants are probably the most well-known adopters of interactive digital signage technology for consumers. The willingness of customers to accept interactive solutions like table-top screens with ordering, gaming and promotional functions has led to a dramatic growth in interactive digital signage solutions across the sector. Interactive displays are making their way into other industries such as direct advertising and retail marketing, with customers embracing the technology as an easier way to connect with businesses.

Streaming content in real-time

Digital display solutions are designed with a host of goals in mind which all boil down to one goal: To create a great digital experience. When you combine real-time content streaming with rich media in any business landscape that is exactly what you achieve.

Businesses have infinite opportunities to explore from streaming live content. The latest media players have the ability to act as IP servers on video walls or display screens for streaming media. These act as a perfect way to entertain, encourage and teach consumers about services or products offered by any business.

There are numerous trends that are shaping the future of digital signage, and you can expect this to grow exponentially as the market continues to grow. However, to get the most out of them, consider a system that corresponds to your business needs and one that makes sense from an overall corporate viewpoint.

If you think your consumer’s experience with your product or service could be enhanced with the use of digital display, speak with one of our experts about our different options for a number of industries.

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Using digital signage to drive retail traffic

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Practically every non-luxury retailer has been known to high brightness sunlight readable display posters in their shopfront windows spruiking price discounts, special offers or inventory sales in the past, many of which continue to do so today.
Currently, retailers are beginning to use sunlight readable window facing display storefront digital signage to drive retail traffic in its varying forms. Utilizing digital displays helps to achieve the same strategies and goals as traditional advertising methods, but uses far simpler and more flexible methods to do so. We’re seeing retailers – big and small – installing lcd screens into stores to achieve specific goals like improving customer experience, increasing foot traffic, boosting sales and better all-round branding.

Why You Should Take Things Digital

While traditional methods like posters and lightboxes may seem inexpensive in the short term compared to digital displays, many retailers find the opposite in the long run. With key factors like reduced material and operational costs, higher impact content, change-out speed and expanded inventory driving the storefront transformation at a diminishing cost over time.

Reduced Material and Operating Costs

By installing digital signage in a retail setting, businesses can look forward to reduced costs in both resources and operational wages. Think shipping expenses for promotional materials, man-hours devoted to hanging posters and inspections/updates from marketing and regional management. All of these costs can be reduced significantly with the introduction of digital signage into a retail setting.

Higher Impact Content

Traditionally, retailers using print needed to keep the messaging short, crisp and to the point with only the one opportunity to display a promotion on any given advertising board. With digital displays, retailers are able to add video and motion graphics, cycling through multiple benefits, price offers and calls to action with the ability to still keep the messaging clear and simple as opposed to fitting everything onto the one board.

Change-Out Speed

Sticking a poster onto the shopfront window might only take a minute, but the planning and coordination behind those promotions can take weeks. Any artwork for the posters goes through the whole creative process, then to pre-press and print and finally shipped off to all stores within the retail chain. This whole process requires a high level of project management and production coordination and also needs to be checked regularly for compliance – to make sure all retailers are using the material as intended.

Utilising digital signage, any artwork that has been created can be scheduled, targeted and distributed as new marketing content to all retailers in a few minutes. Getting retailers to comply to the promotion 100% shouldn’t be an issue as all content would be served from a shared network to digital displays. With smarter internal inventory systems it’s even possible to automate digital displays to update products and offers according to stock levels for example.

Expanded Inventory

Digital signage gives retail storefronts the ability to sell as many products as they want and display as many messaging as needed, all on the one display. This means they can promote larger chunks of their inventory, choosing specific campaigns to target niche audiences. Think food operators being able to change their messaging on any given display from breakfast, to lunch and then dinner specials instead of showing poster signage for all 3 menus at all hours.

If your business has any retail storefront still using the more traditional advertising methods, using digital signage to drive retail traffic could work to reduce your running costs in the long term, and revolutionise your outbound messaging.

For an analysis on how digital display could improve your retail offering, speak to one of the experts at Fengshi today.

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Are you looking to make your digital signage really standout?

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Do your existing large format displays look tired and washed out?
An ultra high brightness display will make your content look better and make your customers stop and look. Ultra high bright monitors make a huge difference to how your content is viewed whether it is indoor or out.

Why do you need a Sunlight Readable LCD screen?
LCD monitors use a backlight to illuminate the liquid crystal display to produce an image – think of it like a moving stained glass window. If the light in front of the screen is brighter than the backlight then the image on screen will look washed out or very dull. By increasing the light behind the screen the image can punch through the ambient light producing a clear and visible picture.

It is not just about the brightness.
These screens are designed for use in direct sunlight. With sunlight comes heat. A normal LCD screen when exposed to high temperatures will fail causing dark patches to appear on screen which degrades the screen overtime. The LCD panels used in high brightness screens are designed to withstand extreme temperatures up to 110ºC without blackening.
All our displays are commercial grade and designed for continuous 24/7 operation. Whether in use as a standalone screen, part of a video wall matrix or installed in an outdoor enclosure our range of products will ensure your message is displayed clearly to your customers.

Fengshi LCD CNNLCD now we have 10.1inch~98inch LCD panel with brightness of 700nits~5000nits We offering customized service according to the size and brightness of customers’ needs. Special launch 4K HD high brightness LCD panel, ultra high brightness LCD panel.Full outdoor lcd display, window facing display, digital menu board, open frame display.Fengshi independently designed the aluminum structure of the high brightness LCD Module with good thermal conductivity, straight edge structure and better brightness uniformity. Combined with a new generation of high brightness and energy-saving backlight modules, it is the best choice to outdoor high brightness LCD panel.

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Digital signage help get amusement parks back on-track

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Digital signage can be just the right tool to help get amusement parks back on-track, because it can provide safety messages, sensors to enforce social distancing, instructions for guests and more.

Q. Have any of your amusement park customers discussed reopening with you?

A.They haven’t talked specific dates with us – that is mostly protected information – but we are seeing more and more begin to open up. It is great to start seeing the major entertainment destinations getting back up and running.

Q.What are their major concerns?

A.The one thing that I keep hearing from them is safety. Safety of their staff and safety of the guests. That seems to be the most important part of getting their properties back up and running.

Q. How can digital signage help handle social distancing/health information at amusement parks?

A.It is huge. From custom messaging, from new ‘Exit Only/Entrance Only’, to reminders of their updated park rules – a lot of the information and guidelines that they need to relay to their customers has changed.

Static signage can’t provide the ability to change the way digital signage can. The custom content and messaging that high brightness lcd digital signage enables is going to be a huge factor of reopening safely. Where this can make a big difference will be with audience analytics, where the high brightness lcd digital signage itself can monitor crowd size and direct foot-traffic as needed. With social distancing in place, indoor and outdoor spaces will be operating with limited capacities, and high brightness lcd digital signage can communicate to guests in real-time whether or not a space is at capacity, much like it already does for parking lots, for example.

Another benefit of high brightness sunlight readable lcd digital signage will be that guests can see its content from further away – meaning they no longer need to cluster around a display to see information. This helps keep foot-traffic moving and prevents crowds from gathering. Airports have gotten really good at taking advantage of this benefit as well.

Q. What role will touchless devices play?

A.I think they will be a very big part. We are already starting to see touchless thermometers and facial recognition systems to control the safety and health of the customers. On the other hand, while touchscreen displays had been a growing trend in the theme park space, especially with younger guests, I bet we see those recede a bit. The priority will be delivering and receiving information with as little contact as possible. Large-format LCD high brightness displays are pretty good at that.

Q. How can sunlight readable lcd digital signage help improve the customer experience at amusement parks during this time?

A. It is going to enable the park administration to keep custom, informative content displayed at all times. It can help identify crowded food courts, crowded restrooms and push them to less crowded parts of the park. The ability to keep these facilities safe is the number one priority and the custom nature of our signage and our content is going to play a huge part in keeping everyone safe and socially distant.

How to choose the best lcd monitor for your digital menu board

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Digital signage is awesome—you can’t deny it. Blending technology with marketing and customer service is a sweet balance that can plug you in to untapped business potential. Aesthetics, after all, are critical for businesses of any industry, but keeping up with the times is also highly important. That’s why digital menu boards are the latest trend in digital signage for service-providing businesses.

But even though you know about digital signage and want to incorporate it into your brick-and-mortar location, how do you know what kind of digital menu board is best?

Don’t worry. We’ve got the tips for choosing the best high brightness lcd monitor for your digital menu board right here.

Choosing The Best LCD Monitor For Digital Menu Boards
The best digital menu board for your business is going to be the one that has the features you need alongside the hardware required to function properly. Consider the following points while shopping around.

Display Types For Menus
There are several display types for digital menu boards, including LCD, LED, and plasma screens. However, you should be aware that plasma screens are not advisable for digital signage, because they are vulnerable to screen burn. In other ones, when a single image is left on the display for an extended period of time, an impression lingers on the screen. Another reason you shouldn’t choose plasma, regardless of how it looks, is the cost. In a commercial setting, plasma isn’t viable.

So that leaves LCD and LED displays. LCD monitor use CFL, or cathode fluorescent light bulbs, to illuminate the screen while LED uses light-emitting diodes.
LCD is noted to be the best type of screen for digital signage for several reasons:
• High Brightness
• Are lightweight and thinner

Screen Size and Resolution
Size has a few things that need to be considered, such as the distance between the patron and the display, the space in which the display will be placed, the number of items to be displayed on the menu, and the usage of pictorial displays.

The main reason you need to think about these points is this: how quickly can people read the screen and make a decision?

To get the ideal screen size, measure about 6 foot from the counter to the point where the screen(s) will be placed. The farther the screens are from the counter, help desk, reception, or main representative, the larger the screens will need to be. Larger screens are also flexible and provide room for growth.

Smaller screens might be more difficult to read and thus could potentially hold up or hinder the buying process and marketing efforts.

Aside from the actual size of the screen, you need to also think about resolution. High-definition (HD), which ranges from 1024×768 to 3840×2160 resolutions are the best. You can also think of these in terms of pixels, such as 480P, 720P, and 1080P, where anywhere from 1024×768 to 1366×768 is considered 720P and 1920×1080 to 1920×1200 is 1080P and 3840×2160 resolution is 4K.

For content display purposes, 720P is acceptable, since the content that will be broadcast to the display menu is only available at 720P.

Screen Aesthetics
In the old days, the bezel—or that plastic piece framing the lcd screen—used to be rather large and bulky. Although the bezel cannot be removed entirely, it can be minimized to the point where it’s no longer noticeable. Thinner bezels obviously allow for more screen, and that makes it more appealing to the onlooker. Furthermore, if you plan on lining up multiple screens side-by-side, thinner bezels are more preferable.

Keep in mind that commercial screens that are intended for business use often have the thinnest bezels available on the market.

Brand
Many people use brands as an indicator of quality and price. That said, many high brightness lcd displays these days are so similar in parts and manufacturing that going on brand alone could be a mistake. Sometimes, televisions and monitors will even have parts from rivaling companies, such as an LG screen using Samsung hardware and so on. To be smart with comparisons, always compare models by their specifications and model numbers to see which unit is more in line with your needs.

Warranties
A 1-2 year warranty on lcd panel screens for digital signage is the standard. Depending on how you make your purchase, you could extend the warranty through your credit card provider or with business selling the displays.

However, defects and lemons are statistically at an all-time low, so you can expect your new digital menu boards to last for at last 8 years or more.

Required LCD Monitor Ports
You will need at least 1 HDMI port on the monitor. HDMI ports are standard now on monitors.

Similarly, if you want to use software, you should look for digital menu displays with an RS-232 port. This means you will need to purchase commercial-grade screens, since many consumer-based models do not have RS-232 ports.

Outdoor Menu Displays
If you plan on using the digital menu display outside, there are a few more points to add to your list. Indoor screens are not designed to handle weather and direct exposure to sunlight. Screen brightness for outdoor menu displays is increased from 700 cd/m2 and beyond.

With that, you now know what to keep in mind when purchasing screens for digital displays. Having sleek screens for your media will set you apart from the competitors by allowing for crisp images and better marketing. The last thing you need is a professional company to install and set-up the digital menu boards at your business location!

Have questions or concerns? Ready to request a quote? Fill out the contact form!

Digital signage for real estate: creating a powerful visual impact

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Why you should be considering Digital Signage for Real Estate

As more and more potential buyers turn to online property listings, it’s important for your residential or commercial real estate firm to stay ahead of the curve. Buying a house is a decision that involves hours of research; yet houses remain ‘personal’ purchases, swayed by impulse and first impressions. With so many factors involved, and so much information and emotive imagery to convey, it’s little surprise that successful estate agents are employing the power of digital signage to boost their sales and customer interactions significantly. While real estate listing websites offer mobile and home browsing, organising and presenting information in an audience friendly manner is what digital signage excels at. Digital Signage for Real Estate allows you to mimic the online search, right in your office or storefront window by showing hundreds of property listings across any given display simultaneously.

What your Real Estate Agency can achieve with High Brightness LCD Display Digital Signage Solutions

Create Better & More Accurate Listings
Showcase a wider range of listings in an easy to read format and keep your properties up to date with instantenous content management.

Engage with Virtual Home Tours
Take the open house one step further and bring viewers inside the home without leaving your office window.

Introduce your Agents
Trustworthiness is crucial for a major purchase like a house. Use screens to introduce clients to your agents and assure them they’ve come to the right place.

Share Customer Success Stories
Make potential buyers more comfortable by sharing success stories of previous customers with your agency.

Target Specific Audiences
Launch simultaneous dynamic content streams with videos, pictures, infographics, metrics, and slogans. This helps you to deliver different sets of content to different target groups.

 

Share Open House and Event Schedules
Share live schedule data for your customers with the content management systems available on digital display solutions.

Showcase Neighbourhood Profiles & Trends
Share the local trends, points of interest, demographics and events in any location. Show your clients how locals live in the area and let them imagine their future life in the neighbourhood.

Sell ad Space to Partners
Unused screen space can be used to display advertisements from your agency’s partners, providing another stream of income.

Keep your business at the centre of attention with a Digital and Interactive Display solution
Contact your local representative to discuss how digital display can help grow your business today.

 

Placing digital signage LCD screens in a retail window

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A display in a window is an insight into your store for those that pass by every day. A successful digital signage solution showing eye-catching, dynamic content could be the trigger for that passerby to actually walk through your door for a significant uplift in sales. For this reason, there are many high street retailers with requirements for commercial-grade LCD digital signage solutions that are public- facing, ranging from a single small display through to a number of massive displays.

Unfortunately, not all ‘solution providers’ have the knowledge or experience to deliver a solution that will deliver the expected outcome for the client or is fit for purpose. A bad solution reflects (literally in some cases) on your brand and products and might as well not be there if it’s not visible, has poor content or shows errors and notifications from the operating system.

So why is digital signage in a high street window any different from that installed throughout the sales floor? The sun and other environmental factors, if not considered during the project consultation phase, can cause major headaches once installed. In no particular order, I’ll point out some of the more common problems you may have seen in the window of a high street store near you. I may use the words screen, display, unit, LCD and panel throughout this document; I use them interchangeably. This is not an exhaustive guide, but there are many things that can go wrong with your digital window installation.

It’s important that the screen you choose is able to respond to the different light levels from day to night throughout all the seasons. An image that is too bright during the hours of darkness can be difficult to view and can cause glare for drivers. The panel should be able to dynamically adjust the brightness to keep your message viewable at all times. Again, whilst many consumer displays have ambient light sensors, they don’t have the range of adjustment often required for a commercial requirement. When considering an outward-facing digital signage deployment, don’t gloss over conversation about the sun.
Commercial environments and cheap screens don’t mix well. If you’re looking at rolling out a digital signage solution for engaging with customers on the shop floor, back-of-house communications with staff or digital window displays, then use a company that can show examples of other successful installations in your sector and speak with those customers about their experience.

What does 2K/4K/8K, 720P/1080P mean?

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‘P’
720p, 1080p, etc. indicate “the total number of video pixels”. For example, 720p indicates that the video has 720 rows of pixels, while 1080p indicates that the video has 1080 lines of pixels in total, and the resolution of 1080p is 1080p
Generally, the number of pixels in a camera is 1920 * 1080. The “P” itself means “progressive scanning”, which is the abbreviation of progressive.
“K’
2K, 4K, etc. indicate “the total number of columns of video pixels”. For example, 4K indicates that the video has 4000 columns of pixels, specifically 3840 or 4096 columns. What is the usual number of pixels for a 4K resolution camera 3840 * 2160 or 4096 * 2160

1080P
Vertical resolution has been used to describe resolution in the past. Because 1080p represents vertical resolution. The aspect ratio of almost all high-definition displays is 1.78: (16 * 9, also known as “wide screen”)
This means that its horizontal resolution is 1920 pixels (1920 * 1080).
Therefore, 1080p is not equal to “1K”. Just as UHD is equivalent to 4K, 1080p is equivalent to 2K. In other words, the resolution of 1920 * 1080 is very close to the 2K standard described by DCI. even if
So, most people don’t call 1080p 2K, they call it 1080p or full HD.
The number of pixels in 720p is about half that of 1080p.

4K
Technically, “4K” means a horizontal resolution of 4096 pixels. This is the resolution proposed by the digital power advocacy alliance. Due to the different aspect ratio of the power supply, the exact shape of the rectangular screen determines the power supply
The aspect ratio of the source, so its vertical resolution is not specified.
Therefore, strictly speaking, “4K” is not Ultra HD, and the resolution of UHD is 3840 * 2160. The pixel difference between the two is only 13%, basically not much difference. Most people are even more like the “4K” means ultra high definition. 8K is the same as 4K.

 

Are digital menu boards the most powerful tool for driving customer experience

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How this strategy can help brands drive guest loyalty and sales.We got this news on CNNLCD.

Consumers now routinely expect dynamic digital content, which they receive through smartphones, televisions, and computers. Going out to eat is no different. People want to be wowed. Some may need a little persuasion to spring for that dessert or try a new premium item. Digital menu boards get that message across and encourage guests to make further purchases.

Coming into a restaurant with a static menu experience can be a bit of a letdown, and out of sync with customer’s expectations.Digital menus are a relatively new technology and there’s a misconception these are merely a replacement for some of the more traditional media. We see it not as a replacement but an enhancement and a way to transform the customer experience.

Installing digital menu boards can enhance the customer’s understanding of a brand, he says. This high brightness digital menu signage  helps the customer develop a deeper appreciation of what the restaurant is all about and further engage with it. The goal is not just to convey the restaurant’s message, but to do it in a way that drives customer loyalty and increased sales.

“We’re organic” on a static sign or menu may not be enough to make an impression, but showing customers the process of farm-to-table in a video can highlight the brand’s values in a more impactful way. Plus, restaurants are already competing with smartphones for eyeballs. Digital menu displays create a similar sensory experience as a smartphone and engage customers with interesting visuals and movement.

A paper menu is not going to win a customer’s attention over a smartphone. You don’t stand a chance unless you combat the potential distraction of one medium with a similar medium. The engaging nature of digital menus can shape customer demand in real time.

Content on a display is only limited by imagination. If a restaurant is trying to sell more desserts or promote a special, digital menus are all about show and tell. They’re also consistent. A digital menu never forgets to tell customers about the restaurant’s offerings. And when it’s time to look at ROI, comparative testing can be as easy as a couple of clicks, using software tools that work with digital displays to evaluate how well campaigns are working.

You can do an A/B test in two or three markets in a matter of hours, not days.We’re seeing a three-to-five times increase in loyalty programs in a matter of days just by highlighting these programs on the digital menu board. At the corporate marketing level, we’ve heard our clients say that they have reduced marketing costs by 70 percent while increasing same-store sales.

Because customer response can be measured so quickly with a digital campaign, sales data and digital messaging can be correlated, evaluated and tested constantly and in near real-time. This presents an opportunity to tweak the franchise business model and understand what engages customers to drive both sales upside and reduce costs.

Additionally, high  brightness lcd digital menu boards signage display allow brands to respond to issues or make desired menu changes quickly. Digital gives you the ability to iterate.It’s easy to tweak. You can schedule what you want to display. With a print campaign, changes can be expensive and take a long time, so testing or making quick pricing or product changes isn’t really a viable option in a lot of cases.

The single most common mistake is deploying existing static content into a digital format.You want to take advantage of the medium. You also need to know the desired business objectives. Simply hanging lcd high brightness digital menu boards signage display is going to help a bit, but not as much until you really know what you’re trying to accomplish.

Once restaurants understand their goals, they should look at the creative capabilities of a partner before choosing. Digital boards are a medium, not the solution in and of itself.Whether you have two stores or 20,000 sites, you have to have a consistent and engaging brand experience across all of your locations. The right creative content that is designed with the goals of the brand and the customer experience in mind can really provide a boost to a business.

This can have an incredible effect as you upsell or cross-sell. Present a message to buy a soda with this or add a cookie with that. You can influence your customer’s behavior to drive sales of featured items or increase ticket size with add-on items. Well-designed digital menus do more than add a modern look and feel to your restaurants. They soon become the most powerful component of your in-store marketing strategy.

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