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Digital signage market 2020 global insights

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The Global Digital Signage Market Research Report 2020-2025 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Market study provides comprehensive data which enhances the understanding, scope and application of this report.
Digital signage happens to be a sub-segment of signage. Technologies like LCD is used in digital signage to display digital content such as images, video, streaming media, and information. Digital billboards are used at public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings, etc, for wayfinding, exhibitions, marketing, and outdoor advertising.
Depending on the size of the installation, different displays are preferred. The small- and medium-sized networks mostly prefer high brightness LCD. Users who are looking for large displays choose large screens due to the better video clarity they offer. LCDs fare better, in terms of power consumption and ongoing maintenance costs, especially with respect to large displays.
Another significant trend is the push toward direct-view LCD displays to create a more immersive and awe-inspiring experience. Direct view high brightness LCD panels are highly customizable and can create experiences that encircle the audience or create architecturally captivating focus points.

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Outdoor lcd digital signage trend

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Most articles on the topic of Digital Signage trends start with predicted positive growth. In this article we’ll be ignoring those numbers and rather talk about technology behind it. After all, we are manufacturer and not economists. So, what are the trends in digital signage industry?

32-inch to 75-inch range
LED displays are getting bigger and bigger, and technology behind it more refined. For example, in 2018, Samsung installed the largest curved display, with total surface area of 1,620 square meters – four times the size of a basketball court. But bigger isn’t always better. No matter how big screens get, its function stays the same. Day-to-day engagement is better achieved with displays that offer a user-friendly and personalized experience. For this aspect, trend is in favor of LCD signs in the 32-inch to 75-inch range. These sizes get more technology in a smaller space. Their function is not only capturing attention, but in offering memorable experience.

Touchscreens
Regardless of the size, outdoor digital signs are a communication platform with targeted audience, placed in public areas. The digital signage industry started with simple outdoor advertisement displays, and has gradually has evolved into a comprehensive communication platform, used daily for multiple business functions and to deliver information in public places. The wave of innovation was and still is, rooted in interactivity. Introduction of touchscreens opened new horizons. It enabled two-way communication, which is still the main advantage of LCD digital signs.

Interactive experience engages users and enables personalized experience. Interactive touchscreens are essential to enabling the experience and making services, information and products more accessible. Whether cities want to communicate more seamlessly with their citizens or businesses seek a deeper connection to customers, interactive digital signage makes this possible like never before.

Analytics and product recognition
Interactive digital sings bridges the gap between the online world and the customer. Problem of outdoor advertising was the blur in performance tracking. Exact tracking of digital content in public spaces was always a problem. Unlike in online advertising, where clicks and conversions are easy to measure.

Touchscreens made tracking easier. Touches on specific content can be easily measured and can assess the exact performance of advertising campaigns and the return on investment. Beside touchscreens other new technologies are coming into play: proximity sensors, RFID chips and cameras with face recognition. In 2013 Tesco announced a plan to tailor adverts via facial recognition. Their plan was disrupted with strong privacy fears. In 2020 face recognition is the new normality. Technology and people’s perception changed. Modern cameras with smart algorithms can measure exactly whether a person is within range, whether that person is looking at the target medium, and is able to detect parameters like age, sex and mood. This technology can continue the transformation of outdoor digital signs from a passive medium to a personalized experience, this started few years back with introduction of touch screens. Wrapping the forecasts up We’re witnessing the rise of new technologies, which are enabling creative usage of digital signs. While outdoor digital signs are becoming the norm, their function is transforming from “just” getting attention to a personalized, user friendly experience. If you’re looking to integrate outdoor digital signage into your business, then it’s important to keep track of the latest developments. Digital signage industry is, as every frontier tech, complex. It’s easy to get confused in increased solutions available on the market and constant development. If you want to clarify your thoughts, or just get basic info about outdoor digital signs, we are happy to help!

Where is the hidden value of outdoor digital signs?

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The global digital signage market is anticipated to grow to $31.71 billion by 2025. This positive forecast was issued by researchandmarkets.com. Despite the fact that every year industry rapidly grows, there are still some ambiguities. To understand the purpose and the benefits of outdoor digital signs we have to understand what LCD displays actually are.

Understanding outdoor LCD signage
Outdoor digital sign is a communication platform with target audience, placed in public areas. In its basic, digital kiosk is a messaging tool. It can be upgraded with number of add-ons (such as touch screen, Wi-Fi, payment terminal, audience measurement tools etc.). With add-ons one-way communication could be upgraded to expand audience experience.

With acknowledgment of this simple explanation, we can identify two general purposes of LCD signage:

1.Generating revenues due to promotion of services and sales of advertising

2.Enhancing passersby experience with valuable information (info points, wayfinding systems…)

Where is the real value?
These two points are not exclusive. On the contrary, they complement each other. And this is the true value of LCD kiosks: The complementation of enhancing passersby experience and generating revenues.

Enhancing passersby / customers experience is important benefit. Basically, LCD kiosks can improve passersby experience with:

Share of relevant information (wayfinding, guidance, transport schedules…)

Entertainment at the spot (reducing waiting anxiety…)

Creation of ambient (With specific design of the units)

Digital kiosks are much more than just advertising screens in public places. This is important to consider before any project. Not only because it is a good selling point to get the best location, but because passersby are fed up with advertisement and the concept of “display blindness” is real!

ROI is important!
ROI calculations are extremely important as outdoor digital displays present investment good. To get more from LCD display systems it’s a necessity to customize the systems and give the public something new (with design of the units and with functionality). We at Infinitus are aware of this necessity. Our outdoor LCD signs are fully customizable. In addition to the standard add-ons, we can integrate preferred electronics into existing systems or creating a product from scratch.

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Cloud-based vs on-site digital signage

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The participation age. The age of living in and benefitting from the cloud.

“We believe we’re moving out of the Ice Age, the Iron Age, the Industrial Age, [and] the Information Age, to the participation age,” “You get on the net and you do stuff. You IM (instant message), you blog, you take pictures, you publish, you podcast, you transact, you distance learn, you telemedicine. You are participating on the Internet, not just viewing stuff.”

Thanks to the rise of cloud-based digital signage solutions, you now can add “you can deploy digital signs and information” to the list of what you can do via the cloud.

But should you? Should you rely on the cloud to store and deploy messaging? Should you let someone off-site store and host your information? Should you rely on information that is accessible via any standard web browser?

Let’s get a few things straight before we dive into the benefits of deploying a cloud-based digital signage solution and the benefits of deploying an on-site digital signage solution.

When you deploy a cloud-based digital signage solution, you rely on web-based digital signage software to carry messages and information to your screens. This software is usually hosted on an external server, and the server easily can be managed via the Internet. A third-party company usually is responsible for maintaining and monitoring this external server, which makes having an on-site IT team redundant.

A cloud-based solution also may make sense for your property if you want to control content at multiple properties around a city or state from one central location. While you can control content like this from a server-based on-site digital signage solution, you’ll find it much easier to do when you’re using a cloud-based solution.

An on-premise digital signage solution is hosted on an on-site server. This server sends messages and information to your screens. You are responsible for maintaining this server. This type of solution means you should have an IT team on-site or available to you to support your server.

But there is one more key difference between these two types of digital signage solutions that you must keep in mind: cost.

When you deploy an on-site digital signage solution, you pay for the solution upfront and tend to have minimal to no ongoing expenses. With a cloud-based digital signage solution, your initial upfront costs are lower, but you have ongoing expenses. So your decision may be made before you even dive deeper into the differences between the two types of solutions. Do you want to incur a one-time capital expense or do you want to commit to paying for ongoing expenses?

Once you’ve decided on the solution that makes the most financial sense for your property, then we recommend determining which solution provides the features you want. To help you make your decision, we’ve compiled the below list of the similarities and differences between the two installation solutions:

Cloud-based digital signage solution

Easy to deploy and maintain
Lower upfront costs, but ongoing expenses
Data hosted in the cloud (which means you don’t need to buy or manage a server on-site)
Software updates and features are often included and rolled out without you requesting these changes.
Limited local IT support needed
Content players need to access the Internet
Can support an unlimited number of screens and displays.
Scalable
Needs an Internet connection
On-site digital signage solution

Easy to deploy and maintain
Higher upfront costs, but little to no ongoing expenses.
Data hosted on server(which means you need to buy or build a server).
You control when(and if) you install updates and features.
Local IT support needed
Can support an unlimited number of displays.
Scalable
Needs access to a secure network and Internet connection.
A cloud-based digital signage solution may work for you if you need an easy-to-use budget-friendly solution. An on-site digital signage solution may work for you if you prefer to pay for your solution upfront and have more control over it.

“A cloud-based digital signage solution and an on-site digital signage solution ultimately do the same things. There is no difference in functionality or features,” “You must review both options and make a decision that works for you.”

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How to choosing a good digital signage manufacturer

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Choosing a digital signage manufacturer is hard work. To help you navigate the market, this 5 step guide will help you to spot a reputable digital signage provider for your project, making your job a little less stressful…
A lot hinges on choosing a digital signage manufacturer to meet your project requirements. Your job is probably one of them, which is why selecting a digital signage provider is the single biggest challenge facing end-users.

Ah… what about cost, lead times, installation and return on investment you might ask? We’re not disputing these, but get your choice of provider right and these challenges won’t be an issue. These 5 steps will point you in the direction of the perfect (or near perfect) digital signage manufacturer.

#1 – Examine the evidence
Case studies are the currency of digital signage manufacturers. Proof that they can handle your project is a good start. Examine the evidence… what you’re looking for is variety, a mix of projects they have worked on – both big and small, plus indoor and outdoor digital signage projects.

This demonstrates that the digital signage supplier can provide a solution – regardless of the industry sector and the size of the project. Here’s a bonus tip – if a vendor is taking on smaller projects alongside bigger projects, it indicates that they will consult you on the best solution to fit your needs, rather than selling you a solution that best fits their profit margin.

It’s tempting to choose a vendor that purely specialises in providing solutions for your market sector. However, there’s no guarantee that this will work in your favour and with so much at stake, opting for the first supplier you see could be your downfall. Don’t get sucked in.

Equally, don’t flock straight to the industry’s big players. There’s much to be said for smaller firms that are ‘punching above their weight’ in a competitive market – disregard smaller suppliers at your peril!

#2 – Research the reputation
It’s a good sign if a digital signage manufacturer has been in business for a healthy number of years. It indicates that their market share is solid and their knowledge of costs and lead times are likely to be much more realistic. They will undoubtedly have a standout reputation as a result.

The mark of a good digital signage manufacturer is that their reputation is flourishing in more than one market. If demand for their solutions is hot overseas, it indicates that their way of doing business is strong, stable and trusted, which is a hard thing to cultivate.

#3 – Consider the choice on offer
One of the hang-ups with the digital signage market is choice. However, there are in fact three choices… you either opt for a full service integrated system, a full service solution with separate components – for example a screen, media player and digital signage enclosure or the ‘enclosure only’ option, using any pre-existing screens you have.

Inevitably, there are pros and cons for each, but don’t get sucked into being sold a solution that you don’t need. A digital signage network with all the ‘bells and whistles’ is no good to you if it takes five years to see a return on investment.

Tread carefully, but if you want a recommendation then the full service solution complete with a digital signage enclosure represents the best option. That’s because it’s cost-effective, flexible and customisable. Being able to customise gives you the freedom to brand your digital signage to suit your business.

#4 – Source from one supplier
Engaging a digital signage manufacturer that can provide the complete solution is a bonus. Having one point of contact for your entire project is a plus, it makes troubleshooting easier, saves time, keeps costs and lead times to a minimum, while keeping communication channels open.

Equally, you can plan your project from start to finish, without having to involve several different suppliers. You will often find that those companies providing a full service solution will provide installation as part of the package. Sticking to one supplier simplifies the process, what you’re looking for is a provider that builds solutions in-house.

#5 – Secure after sales support
The number of projects that end the moment the last lcd `digital display is installed is horrifying. Avoid suppliers that view your project as ‘money in the bank’. You know the type, the ones that take the money and run, leaving you to fend for yourself. They usually come crawling back when they need a testimonial from you.

What you’re looking for here is long-term warranties and a support network, post-sales. This demonstrates that your peace of mind and satisfaction matter to them. Ultimately, you want a partner, not a company that’s ‘passing through.’

After all, you might start with a small-scale digital signage rollout and then up-scale. Therefore, it’s in the best interests of a digital signage manufacturer to keep you onside.

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Why high brightness lcd digital signage is the future of advertising

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We’re living in a digital era, and a vast amount of brand advertisement now happens online. Yet those still practicing offline advertising have seen digital media in public venues reach more customers than videos on the Internet.
Over half of people who view lcd digital signage are able to recall the message in the advertisement, indicating extended engagement and interaction. With digital signage able to capture 400% more attention than traditional alternatives and achieve valuable engagement that produces sales, it looks to be set to continue as a popular advertising method.

With a demand for quality digital signage, high brightness signage- also known as digital posters, and advertising displays – has proven particularly popular. In this blog post, share their industry expertise to explain why digital signage looks to be the future of digital signage advertising.
It offer a ‘fully managed solution’ for independent traders. We consult on requirements and put forward a complete solution on an affordable monthly rental basis from the equivalent of as little as £3 a day.

We offer everything from supply to installation, and our in-house design team create bespoke attention grabbing, dynamic content which is uploaded and managed remotely via the cloud. Regular changes can also be made remotely, allowing you to keep your offers and seasonal promotions up to date.

Attracting attention
For any advertisement to make an impact, it needs to target the right audience and get them to engage long enough to understand what it is you offer that they need.But with online and offline marketing bombarding your target audience everywhere from their email inbox to their walk to work, getting noticed is easier said than done.

For an advertisement to be successful it must:

Communicate a message
Be professional
Target the right audience
Get noticed and grab attention
Allow engagement
Android digital signage

So how does lcd display digital signage score? As one of the leading providers of high quality digital signage options, lcd display is a sure way to advertise your content in a premium, professional way that instantly attracts attention and impresses your audience.

With a range of lcd display digital signage options available, including touch screen features, these display options offer your brand a platform which can be used to interact with customers 24/7.

As a name at the top of its game, lcd display as a brand is constantly developing to better its previous products. As a leader in the digital signage field, if it continues to develop and improve, they’re sure to be the future for all things digital signage, from menu boards to posters.

If you’re looking for an innovative way to stand out from competitors, lcd signage could be for you.
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More than half of customers are influenced by a restaurant’s menuboard

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What are some restaurant buzzwords we can’t escape? Delivery. Mobile. Integration. Ghost kitchens. Maybe some combination of all those things, with plant-based meat tossed into the fold. Yet are restaurant marketers skipping something dine-in and drive-thru guests literally can’t ignore? Research shows 56 percent of customers are influenced by high brightness lcd menuboards, and 74 percent said an easy-to-read setup is a top priority.

Operators talk to length about streamlining the ordering process. And one of the quickest routes to a positive ROI might just be where diners do the vast majority of their purchasing.

Fengshi said it improved sales and made service leaders more effective by simplifying the look and feel of  lcd digital menuboards. And added the change propelled line and speed of service.

The big flip, though, came with guest-facing metrics. Consumers simply had too many options before. Pick a burger. What bun, cheese, protein would you like? The back and forth started to frustrate customers and employees alike. Now, high brightness digital menu board offers top-to-bottom curated offers that can still be customized, but simply make a better first impression. Additionally, it allows the chain to nudge new users where it wants them to go.

In both cases, sunlight readable lcd menuboard optimization provided a chance to simplify without focusing solely on what was being cut. In fact, the change made room for future lcd digital menu innovation. It didn’t limit it. Improving speed of service wasn’t a bad kicker, either.

Last quarter it produced best period in term of speed of service in five years. It boosted drive-thru times 17 seconds. Sounds small, but it led to some three million more cars rolling through.

Many company rolled out a broad refresh, too, this past year intended to bring attention to expansive changes.Recently brought its center panel from 55 price points to 18 and introduced two new sections—make a meal and pick your pair. In Q3, menu optimization helped hike average check 5.8 percent.

The findings did not look into the use of digital menuboards, as only 30 percent of the brands in the study deployed them inside their four walls. None of them had digital displays at the drive thru.

At each venue, the mystery shopper made a statistical evaluation of both the drive thru and interior menuboards and then took photos of each. This took place in the spring of 2019.Satisfaction, but room to grow.
Two-thirds of the evaluators (66 percent) reported positive opinions of ordering from the menuboards, with 41 percent expressing top-box (liked it a lot) results. Drive thru and interior menuboards measured about the same. However, when asked what stood out, the shopper ratings varied significantly.

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Why your business should invest in digital signage

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Digital Display Solutions – You’ve probably seen them everywhere. If you’ve ever visited an office building, a retail store or even a doctor’s office, high brightness lcd digital signs are everywhere – and they’re captivating audiences in new, exciting ways that are able to display an array of information, offers and imagery. They’re a useful tool for a variety of businesses in different sectors including retail, hospitality or reception.

Fengshi provide custom digital display solutions, designed specifically for these industries to deliver a more engaging experience for your customers. Whether you’re interested in digitally updating your restaurant’s menu, wanting to display promotional offers in your retail store, or wanting to share news and information with your customers waiting in reception, we have solutions to suit your needs. But what are the benefits of digital signage? In this post, we cover some of the ways they can improve your marketing efforts.

Low cost creative
Compared to traditional print signage, advertising for digital signage is far less expensive to develop and roll out. By removing the cost of printing and installation, you can use the money you’ve saved to create multiple advertisement options. Consider testing different advertising styles or creating different versions of an advertisement in preparation for a certain outcome. For example, the result of a sporting event or a weather specific product.

Similar branding across all platforms
Brand recognition is one of the key components of any marketing campaign. If your customers begin to recognise your business by sight, they’re far more likely to trust the products or services you offer. That’s why making sure all your branding follows a similar style is so important. By taking advantage of advertising digital signage, you can match your advertisements with those that you create for social media, ensuring a consistent brand that your customers will come to know.

Relevant, timely ads
If you’re in retail, digital signage allows you to run ads for wet-weather clothing on rainy days, or sunglasses or sunny days at the drop of a hat. When it comes to hospitality, you can change your advertisements as the day goes by, from breakfast to lunch to dinner to happy hour. Whatever your industry, there are relevant and timely ads you’re able to take advantage of thanks to digital signage.

Video opportunities
Video is easily the best converting medium in digital marketing today. Even muted videos are far more engaging than stills and better at capturing – and holding – your customers’ attention. You could run short videos with captions to tell your customers a story or inform them of different offers while they’re waiting in line or in your reception room. If video is outside of your budget, you could create simple animations with pause and zoom effects to create a more engaging viewer experience.

Keep content fresh
You wouldn’t let your content go stale on social media. If an advertisement is no longer relevant, you’d pull it down and create something new and interesting for your customers. With digital signage, you can do the same, updating as frequently as you need to keep your customers engaged. Whether it’s new videos, promotions or even re-sharing your posts from social media, keeping content fresh keeps your customers interested.

The future is digital
Every digital and interactive display solution from Fengshi includes installation, training, ongoing support and maintenance, providing you with the tools you need to stay in front of your customers – and ahead of your competitors. No matter if you’re interested in retail displays, reception screens or even video walls for a shopping mall or large office space, we can help. The future is digital, and Fengshi are here to make sure your business rises to the challenge.

Be bold, be digital and make a statement! Contact us today about all our digital signage solutions.

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Digital display solutions and their future in business

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As high brightness sunlight readable lcd digital display solutions continue to evolve, it’s important to get a sense of where the overall market is headed by looking at a few of the key trends shaping display today and in the near future:

Better analytics.

With the sheer amount of lcd digital signage display solutions around us as consumers today, it’s easy for signage to get lost in the commotion. As a result it’s now more important than ever for digital display signage to be more closely tailored to its intended audience.

Personalising digital solutions has become a key focus for businesses and is becoming all the more possible with the use of better analytics, now improving almost daily with the assistance of new technologies like AI. Many businesses are beginning to utilise AI as a way to analyse historical customer data to deliver more effective, personalised content through their digital display solutions.

An increasing number of displays.

Recent studies have shown trends moving towards businesses (mostly retail/consumer) exclusively communicating with customers via display panels. Many businesses are looking to eliminate queues and checkouts to allow shoppers to buy without needing any employee assistance (food chains increasing touch screen ordering systems or self-serve checkouts at supermarkets for example).

The recent retail data points towards these trends, with many industries already deploying digital display solutions or planning to in the near future:

54% of restaurants plan to use digital signage in more locations
40% of retailers plan to use digital signage in the future
63% of banks have installed digital signage or plan to install it
Mobile Integration

Smartphones would be traditionally thought of as a rival to digital display screens, often taking consumer’s attention away from their outer environment. However, they have a significant role to play in the future of digital display as an interactive tool for users, as well as a way for businesses to better understand their customers by engaging with them on different personal levels by delivering personalised content.

This way of thinking is already being utilised in various global airports, with digital menu boards, kiosks and information displays which interact with smartphone apps to help customers with a variety of tasks.

Cloud-based technology

In the past and within many currently installed digital display solutions, the most commonly used technology for updating media within a display has been SD cards. Recently, a better method of doing this has been gradually evolving into the digital signage market; cloud technology. Using the cloud in digital display is secure, effective and offers instant, scalable implementation while increasing content security and decreasing maintenance costs.

Interactivity

Restaurants are probably the most well-known adopters of interactive digital signage technology for consumers. The willingness of customers to accept interactive solutions like table-top screens with ordering, gaming and promotional functions has led to a dramatic growth in interactive digital signage solutions across the sector. Interactive displays are making their way into other industries such as direct advertising and retail marketing, with customers embracing the technology as an easier way to connect with businesses.

Streaming content in real-time

Digital display solutions are designed with a host of goals in mind which all boil down to one goal: To create a great digital experience. When you combine real-time content streaming with rich media in any business landscape that is exactly what you achieve.

Businesses have infinite opportunities to explore from streaming live content. The latest media players have the ability to act as IP servers on video walls or display screens for streaming media. These act as a perfect way to entertain, encourage and teach consumers about services or products offered by any business.

There are numerous trends that are shaping the future of digital signage, and you can expect this to grow exponentially as the market continues to grow. However, to get the most out of them, consider a system that corresponds to your business needs and one that makes sense from an overall corporate viewpoint.

If you think your consumer’s experience with your product or service could be enhanced with the use of digital display, speak with one of our experts about our different options for a number of industries.

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Using digital signage to drive retail traffic

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Practically every non-luxury retailer has been known to high brightness sunlight readable display posters in their shopfront windows spruiking price discounts, special offers or inventory sales in the past, many of which continue to do so today.
Currently, retailers are beginning to use sunlight readable window facing display storefront digital signage to drive retail traffic in its varying forms. Utilizing digital displays helps to achieve the same strategies and goals as traditional advertising methods, but uses far simpler and more flexible methods to do so. We’re seeing retailers – big and small – installing lcd screens into stores to achieve specific goals like improving customer experience, increasing foot traffic, boosting sales and better all-round branding.

Why You Should Take Things Digital

While traditional methods like posters and lightboxes may seem inexpensive in the short term compared to digital displays, many retailers find the opposite in the long run. With key factors like reduced material and operational costs, higher impact content, change-out speed and expanded inventory driving the storefront transformation at a diminishing cost over time.

Reduced Material and Operating Costs

By installing digital signage in a retail setting, businesses can look forward to reduced costs in both resources and operational wages. Think shipping expenses for promotional materials, man-hours devoted to hanging posters and inspections/updates from marketing and regional management. All of these costs can be reduced significantly with the introduction of digital signage into a retail setting.

Higher Impact Content

Traditionally, retailers using print needed to keep the messaging short, crisp and to the point with only the one opportunity to display a promotion on any given advertising board. With digital displays, retailers are able to add video and motion graphics, cycling through multiple benefits, price offers and calls to action with the ability to still keep the messaging clear and simple as opposed to fitting everything onto the one board.

Change-Out Speed

Sticking a poster onto the shopfront window might only take a minute, but the planning and coordination behind those promotions can take weeks. Any artwork for the posters goes through the whole creative process, then to pre-press and print and finally shipped off to all stores within the retail chain. This whole process requires a high level of project management and production coordination and also needs to be checked regularly for compliance – to make sure all retailers are using the material as intended.

Utilising digital signage, any artwork that has been created can be scheduled, targeted and distributed as new marketing content to all retailers in a few minutes. Getting retailers to comply to the promotion 100% shouldn’t be an issue as all content would be served from a shared network to digital displays. With smarter internal inventory systems it’s even possible to automate digital displays to update products and offers according to stock levels for example.

Expanded Inventory

Digital signage gives retail storefronts the ability to sell as many products as they want and display as many messaging as needed, all on the one display. This means they can promote larger chunks of their inventory, choosing specific campaigns to target niche audiences. Think food operators being able to change their messaging on any given display from breakfast, to lunch and then dinner specials instead of showing poster signage for all 3 menus at all hours.

If your business has any retail storefront still using the more traditional advertising methods, using digital signage to drive retail traffic could work to reduce your running costs in the long term, and revolutionise your outbound messaging.

For an analysis on how digital display could improve your retail offering, speak to one of the experts at Fengshi today.

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