Fengshilcd powers digital signage at experiential landmark

Digital signage is widely used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies such as LCD, displays, and projection to display contents such as digital images, videos, and information. Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to present information. The digital signage market in education sector is growing phenomenally with its unique advertising and communication capabilities in the age of digitized education system.

A experiential landmark in art and cultural district, recently deployed seven LCD video walls as well as circular LCD displays, lift lobby displays and an interactive gaming facility. Fengshilcd provided its Series 4 players to power the seven LCD video walls and other players for the other displays, according to a press release.

used cloud to deliver live streamed events to the displays such as performances by musicians, dancers and theater performers, as well as special promotions. It also installed 1,000 fengshi players throughout the area, which were powered by Power-over-Ethernet, according to the release.

“The high brightness sunlight readable lcd display installation is an exciting example of how digital signage can at once improve a building’s aesthetics, enrich the visitor experience and enhance convenience,” fengshi said in the release. “Featured promotions and special events at fengshi are presented in the most dynamic and visual way possible while the wayfinding solution helps customers find the location of restaurants and retail stores.”

More than half of customers are influenced by a restaurant’s menuboard

What are some restaurant buzzwords we can’t escape? Delivery. Mobile. Integration. Ghost kitchens. Maybe some combination of all those things, with plant-based meat tossed into the fold. Yet are restaurant marketers skipping something dine-in and drive-thru guests literally can’t ignore? Research shows 56 percent of customers are influenced by high brightness lcd menuboards, and 74 percent said an easy-to-read setup is a top priority.

Operators talk to length about streamlining the ordering process. And one of the quickest routes to a positive ROI might just be where diners do the vast majority of their purchasing.

Fengshi said it improved sales and made service leaders more effective by simplifying the look and feel of  lcd digital menuboards. And added the change propelled line and speed of service.

The big flip, though, came with guest-facing metrics. Consumers simply had too many options before. Pick a burger. What bun, cheese, protein would you like? The back and forth started to frustrate customers and employees alike. Now, high brightness digital menu board offers top-to-bottom curated offers that can still be customized, but simply make a better first impression. Additionally, it allows the chain to nudge new users where it wants them to go.

In both cases, sunlight readable lcd menuboard optimization provided a chance to simplify without focusing solely on what was being cut. In fact, the change made room for future lcd digital menu innovation. It didn’t limit it. Improving speed of service wasn’t a bad kicker, either.

Last quarter it produced best period in term of speed of service in five years. It boosted drive-thru times 17 seconds. Sounds small, but it led to some three million more cars rolling through.

Many company rolled out a broad refresh, too, this past year intended to bring attention to expansive changes.Recently brought its center panel from 55 price points to 18 and introduced two new sections—make a meal and pick your pair. In Q3, menu optimization helped hike average check 5.8 percent.

The findings did not look into the use of digital menuboards, as only 30 percent of the brands in the study deployed them inside their four walls. None of them had digital displays at the drive thru.

At each venue, the mystery shopper made a statistical evaluation of both the drive thru and interior menuboards and then took photos of each. This took place in the spring of 2019.Satisfaction, but room to grow.
Two-thirds of the evaluators (66 percent) reported positive opinions of ordering from the menuboards, with 41 percent expressing top-box (liked it a lot) results. Drive thru and interior menuboards measured about the same. However, when asked what stood out, the shopper ratings varied significantly.

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Using digital signage to drive retail traffic

Practically every non-luxury retailer has been known to high brightness sunlight readable display posters in their shopfront windows spruiking price discounts, special offers or inventory sales in the past, many of which continue to do so today.
Currently, retailers are beginning to use sunlight readable window facing display storefront digital signage to drive retail traffic in its varying forms. Utilizing digital displays helps to achieve the same strategies and goals as traditional advertising methods, but uses far simpler and more flexible methods to do so. We’re seeing retailers – big and small – installing lcd screens into stores to achieve specific goals like improving customer experience, increasing foot traffic, boosting sales and better all-round branding.

Why You Should Take Things Digital

While traditional methods like posters and lightboxes may seem inexpensive in the short term compared to digital displays, many retailers find the opposite in the long run. With key factors like reduced material and operational costs, higher impact content, change-out speed and expanded inventory driving the storefront transformation at a diminishing cost over time.

Reduced Material and Operating Costs

By installing digital signage in a retail setting, businesses can look forward to reduced costs in both resources and operational wages. Think shipping expenses for promotional materials, man-hours devoted to hanging posters and inspections/updates from marketing and regional management. All of these costs can be reduced significantly with the introduction of digital signage into a retail setting.

Higher Impact Content

Traditionally, retailers using print needed to keep the messaging short, crisp and to the point with only the one opportunity to display a promotion on any given advertising board. With digital displays, retailers are able to add video and motion graphics, cycling through multiple benefits, price offers and calls to action with the ability to still keep the messaging clear and simple as opposed to fitting everything onto the one board.

Change-Out Speed

Sticking a poster onto the shopfront window might only take a minute, but the planning and coordination behind those promotions can take weeks. Any artwork for the posters goes through the whole creative process, then to pre-press and print and finally shipped off to all stores within the retail chain. This whole process requires a high level of project management and production coordination and also needs to be checked regularly for compliance – to make sure all retailers are using the material as intended.

Utilising digital signage, any artwork that has been created can be scheduled, targeted and distributed as new marketing content to all retailers in a few minutes. Getting retailers to comply to the promotion 100% shouldn’t be an issue as all content would be served from a shared network to digital displays. With smarter internal inventory systems it’s even possible to automate digital displays to update products and offers according to stock levels for example.

Expanded Inventory

Digital signage gives retail storefronts the ability to sell as many products as they want and display as many messaging as needed, all on the one display. This means they can promote larger chunks of their inventory, choosing specific campaigns to target niche audiences. Think food operators being able to change their messaging on any given display from breakfast, to lunch and then dinner specials instead of showing poster signage for all 3 menus at all hours.

If your business has any retail storefront still using the more traditional advertising methods, using digital signage to drive retail traffic could work to reduce your running costs in the long term, and revolutionise your outbound messaging.

For an analysis on how digital display could improve your retail offering, speak to one of the experts at Fengshi today.

Click here to learn more about the digital signage.

Digital signage help get amusement parks back on-track

Digital signage can be just the right tool to help get amusement parks back on-track, because it can provide safety messages, sensors to enforce social distancing, instructions for guests and more.

Q. Have any of your amusement park customers discussed reopening with you?

A.They haven’t talked specific dates with us – that is mostly protected information – but we are seeing more and more begin to open up. It is great to start seeing the major entertainment destinations getting back up and running.

Q.What are their major concerns?

A.The one thing that I keep hearing from them is safety. Safety of their staff and safety of the guests. That seems to be the most important part of getting their properties back up and running.

Q. How can digital signage help handle social distancing/health information at amusement parks?

A.It is huge. From custom messaging, from new ‘Exit Only/Entrance Only’, to reminders of their updated park rules – a lot of the information and guidelines that they need to relay to their customers has changed.

Static signage can’t provide the ability to change the way digital signage can. The custom content and messaging that high brightness lcd digital signage enables is going to be a huge factor of reopening safely. Where this can make a big difference will be with audience analytics, where the high brightness lcd digital signage itself can monitor crowd size and direct foot-traffic as needed. With social distancing in place, indoor and outdoor spaces will be operating with limited capacities, and high brightness lcd digital signage can communicate to guests in real-time whether or not a space is at capacity, much like it already does for parking lots, for example.

Another benefit of high brightness sunlight readable lcd digital signage will be that guests can see its content from further away – meaning they no longer need to cluster around a display to see information. This helps keep foot-traffic moving and prevents crowds from gathering. Airports have gotten really good at taking advantage of this benefit as well.

Q. What role will touchless devices play?

A.I think they will be a very big part. We are already starting to see touchless thermometers and facial recognition systems to control the safety and health of the customers. On the other hand, while touchscreen displays had been a growing trend in the theme park space, especially with younger guests, I bet we see those recede a bit. The priority will be delivering and receiving information with as little contact as possible. Large-format LCD high brightness displays are pretty good at that.

Q. How can sunlight readable lcd digital signage help improve the customer experience at amusement parks during this time?

A. It is going to enable the park administration to keep custom, informative content displayed at all times. It can help identify crowded food courts, crowded restrooms and push them to less crowded parts of the park. The ability to keep these facilities safe is the number one priority and the custom nature of our signage and our content is going to play a huge part in keeping everyone safe and socially distant.

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